Cluster Public Relations Manager

RAFFLES; Saudi Arabia; On-site; SAR 180,000 - 240,000; Full time

Job summary

RAFFLES is seeking a Public Relations Manager to lead the hotel’s PR strategy and protect its luxury image across local and international markets. You will manage media relationships, oversee high-impact events, and align communications with brand standards.

As guardian of the hotel's reputation, you will drive crisis communications, internal messaging, and cross-functional PR initiatives with Corporate and Accor properties, ensuring consistent storytelling and elevated brand presence.

Qualifications

• Bachelor's degree in Public Relations, Communications or related field.
• Minimum 2 years experience in Vietnam in public relations (hospitality experience strongly preferred).
• Strong leadership capability and ability to influence senior stakeholders.
• Excellent written and verbal communication skills.
• Confident spokesperson with polished presentation skills.
• Strategic thinker with strong crisis management ability.
• Commercial awareness and understanding of luxury brand positioning.
• Strong understanding of ultra-luxury wellness concepts and brand alignment.
• Experience in pre-opening operations, project coordination, and setup of wellness facilities is highly preferred.
• Ability to create innovative and culturally relevant wellness experiences aligned with the Red Sea destination.
• A proactive, anticipatory approach with a strong sense of accountability and ownership.
• Impeccable grooming and personal presentation aligned with luxury standards.

Responsibilities

• Develop and execute the hotel PR strategy aligned with brand standards.
• Manage media relationships and monitor coverage.
• Lead PR events and brand activations; represent hotel at industry events.
• Develop crisis communication plans and respond to reputational risks.
• Coordinate internal communications and corporate publications.
• Collaborate with Accor properties for cross-marketing initiatives.
• Work with Corporate PR on group initiatives.

Skills

Leadership capability

Stakeholder influence

Media relations

Written communication

Verbal communication

Crisis management

Brand positioning

Education

Bachelor's degree in Public Relations, Communications or related field

Job description

As Public Relations Manager you will develop and execute the hotel s Public Relations strategy manage media relationships oversee high-impact events and ensure consistent internal and external communication aligned with brand and corporate standards You will act as the guardian of the hotel s public image protecting it elevating it and amplifying it

Public Relations Strategy

• PlanningEstablish and manage a yearly or half-yearly PR action plan and budget
• Drive proactive PR initiatives to maximize brand exposure
• Align property-level PR with corporate direction and brand standards

Media Relations

• Cultivate and maintain strong relationships with journalists editors influencers and media representatives
• Draft and approve press releases media pitches and PR materials
• Organize press conferences interviews and media appearances
• Host press cocktails and press lunches at the hotel
• Monitor media coverage and track PR campaign performance

Events amp Brand Activation

• Lead preparation organization and follow-up of PR events
• Represent the hotel at conferences exhibitions and industry events
• Collaborate cross-functionally to support Rooms F amp B and Banquet sales through PR initiatives

Crisis Communication

• Develop crisis communication strategies
• Respond effectively and professionally to reputational risks

Internal Public Relations

• Keep hotel staff informed of relevant company and brand updates
• Support internal communications and contribute to corporate publications
• Collaborate with other Accor properties for cross-marketing initiatives

Corporate Alignment

• Work closely with Corporate Public Relations on group initiatives
• Participate in annual PR workshops
• Maintain strong knowledge of brand positioning and group standards

Qualifications

• Bachelor's degree in Public Relations, Communications or related field
• Minimum 2 years experience in Vietnam in public relations (hospitality experience strongly preferred)
• Strong leadership capability and ability to influence senior stakeholders
• Excellent written and verbal communication skills
• Confident spokesperson with polished presentation skills
• Strategic thinker with strong crisis management ability
• Commercial awareness and understanding of luxury brand positioning
• Strong understanding of ultra-luxury wellness concepts and brand alignment.
• Experience in pre-opening operations, project coordination, and setup of wellness facilities is highly preferred.
• Ability to create innovative and culturally relevant wellness experiences aligned with the Red Sea destination.
• A proactive, anticipatory approach with a strong sense of accountability and ownership.
• Impeccable grooming and personal presentation aligned with luxury standards.