Brand & Retail Marketing Executive - Events & CRM

Edge Resourcing; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Edge Resourcing is seeking to assist the Marketing Head in implementing strategies and developing activities/events to strengthen the brand. The role focuses on maintaining brand consistency, planning a comprehensive marketing calendar, and delivering in-store events from concept through execution.

Candidate should have 2–3 years of retail marketing experience, with knowledge of market trends, social media, brand positioning, and media planning.

Qualifications

• 2–3 years of Marketing experience in Retail.
• Knowledge of retail market trends, social media, brand building and media planning.
• Academic: University graduate in Marketing / Business Management.
• Skills: Timely planning, organizing, follow-up, long-term results orientation, creative thinking, communication, and decision making.

Responsibilities

• Ensure consistency of the Brand image.
• Marketing calendar planning: yearly-monthly-weekly, by Department.
• Organize monthly and weekly in-store events from concept to implementation.
• Ensure all communication materials for events are developed and sent to stores within the timeframe.
• Conduct competitor analyses.
• Perform periodic market research on customer profiles, preferences and buying patterns.
• Suggest and implement initiatives to increase footfall and retention.
• Coordinate with third party tie ups (hotels, entertainment, etc.).
• In-store POS management.
• Manage promotional materials: shopping bags, customer feedback forms, etc.
• Manage customer data & regular communication via SMS & emailers.
• Oversee the Loyalty Program in alignment with CRM strategy.
• Ensure imaging: store windows, visuals, banners, posters, shelf takers align with brand image.
• Coordinate with agencies on media advertising.
• Regular communication with local suppliers.

Skills

Timely planning

Organizing

Follow-up

Long-term results orientation

Creative thinking

Effective communication

Decision making

Education

University degree in Marketing / Business Management

Job description

Role:
To Assist the Marketing Head in implementing Marketing strategies & to develop Marketing activities / Events for the Brand.

Main Job Responsibilities:
• To ensure consistency of the Brand image.
• Marketing calendar planning: yearly-monthly-weekly, by Department.
• Monthly and weekly in-store events (from concept to implementation), in alignment with the strategies as well as Brand focuses.
• Ensuring that all communication material required for the Events is developed / designed and sent to the store within the time frame specified.
• Competitor analyses.
• To conduct periodic market research to study the customer profile / preferences and buying patterns.
• Suggest & implement new initiatives to increase footfall & customer retention.
• Management of Third Party tie up’s (i.e. hotels, entertainment, etc.).
• In store POS management.
• Promotional materials management: shopping bags, customer feedback forms etc.
• Management of customer data & regular communication, through SMS & E-mailers.
• Overlooking the Loyalty Program, in alignment with the CRM strategy.
• To ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the image and target the appropriate clientele.
• Coordinating with the agencies if necessary on the media advertising.
• Regular communication with local suppliers.

• Academic: University graduate Marketing / Business Management.
• Experience: 2-3 years of Marketing experience in Retail.
• Knowledge: Current Retail market scenarios, Social Media, Brand building / positioning, Media planning.
• Skills / Abilities: Timely Planning, Organizing and following-up. Long-term Results Orientation, Creative Thinking, Effective Communication skills, Decision Making.

About The Company

Edge Resourcing was established in the United Arab Emirates in 2008. We have taken care in our growth and have kept our corporate values throughout.

Edge Resourcing is led by a specialist team of Recruitment Consultants, each of whom have experience of working in and a sound knowledge of the local market place. We have gradually expanded our horizons and now offer specialist services within the Middle East Retail sector. Our aim is to provide a thorough and honest service to both our candidates and clients, making sure that we only take on work which we feel we can service to the correct level of satisfaction required.

We currently offer professional and tailored contingency and retained search services to the following specialist sectors of the market:
Retail
Accountancy and Finance
Office Support
Human Resources
Sales and Marketing
Legal

Our aim is to continue to position ourselves in the market as one of the most consistent and successful suppliers of manpower. We strive to make things happen and make a difference to your business and career. Success isn’t just about putting people into jobs, but about giving you an honest, personal service. Whether you are a client or a candidate, our aim is to find out exactly what it is that you are looking for, rather than push you to settle for your second choice.