Brand Manager - Rare Disease

Ipsen; Saudi Arabia; Hybrid; SAR 180,000 - 300,000; Full time

Job summary

Ipsen in Riyadh is seeking a strategic Brand Manager for Rare Disease to lead regional marketing strategies and drive patient impact across the Kingdom. The role combines brand planning, cross‑functional collaboration, and initiatives across omnichannel campaigns.

You will translate market insights into actionable plans, oversee forecasting and budgeting, and champion scientific engagement with healthcare professionals and key opinion leaders.

Qualifications

• Pharmaceutical marketing experience with a track record of delivering results.
• Strong strategic planning, brand management, and multichannel campaign execution.
• Analytical and financial forecasting and budget management.
• Scientific or medical degree; postgraduate marketing qualification is a plus.
• Experience in multinational healthcare organizations and product launches preferred.
• Fluent in Arabic and English.

Responsibilities

• Develop and execute annual brand and operational plans, including forecasting, budgeting, and competitive analysis.
• Lead the creation of omnichannel campaigns, promotional materials, and digital engagement initiatives for HCPs and KOLs.
• Translate market insights and performance data into actionable strategies for brand growth.
• Drive scientific engagement activities, including training programs and educational events.
• Partner cross-functionally with Sales, Medical, Regulatory, and Finance for aligned execution.
• Manage marketing investments to maximize ROI while complying with local regulations and company standards.

Skills

Pharma marketing

Strategic planning

Brand management

Multichannel campaigns

Forecasting

Budget management

Arabic

English

Cross-functional work

Education

Scientific or medical degree

Postgraduate marketing qualification

Job description

Brand Manager, Rare Disease

Location: Riyadh, Saudi Arabia (Hybrid)

At Ipsen, we are committed to improving patients lives through innovation and collaboration. We are seeking a strategic and entrepreneurial Brand Manager, Rare Disease to lead the development and execution of marketing strategies that drive brand growth and enhance patient impact across the Kingdom of Saudi Arabia.

What You'll Do

• Develop and execute annual brand and operational plans, including forecasting, budgeting, and competitive analysis.
• Lead the creation of impactful omnichannel campaigns, promotional materials, and digital engagement initiatives for healthcare professionals and key opinion leaders.
• Translate market insights and performance data into actionable strategies that accelerate brand growth.
• Drive scientific engagement activities, including training programs, masterclasses, and educational events.
• Partner cross-functionally with Sales, Medical, Regulatory, and Finance teams to ensure aligned and effective execution.
• Manage marketing investments to maximize return while ensuring compliance with local regulations and company standards.

What You'll Bring

• Proven pharmaceutical marketing experience with a track record of delivering business results.
• Strong expertise in strategic planning, brand management, and multichannel campaign execution.
• Solid analytical and financial acumen, including forecasting and budget management.
• Scientific or medical degree required; postgraduate marketing qualification is an advantage.
• Experience within multinational healthcare organizations and product launches is preferred.
• Fluency in Arabic and English.

Why Ipsen

Join a purpose-driven organization where innovation, patient focus, and collaboration shape everything we do. You’ll have the opportunity to influence strategy, lead meaningful initiatives, and make a lasting impact in the rare disease community across Saudi Arabia.