Brand Manager - Rare Disease

Ipsen Group; Saudi Arabia; On-site; SAR 180,000 - 360,000; Full time

Job summary

Ipsen Group in Saudi Arabia is seeking a strategic and entrepreneurial Brand Manager Rare Disease to lead development and execution of marketing strategies that drive brand growth and improve patient impact across the Kingdom.

You will develop annual brand and operational plans, lead omnichannel campaigns for healthcare professionals and key opinion leaders, translate market insights into strategies, drive scientific engagement activities, and partner with Sales, Medical, Regulatory and Finance

Qualifications

• Proven pharmaceutical marketing experience with track record of delivering business results.
• Strong expertise in strategic planning, brand management, and multichannel campaign execution.
• Solid analytical and financial acumen, including forecasting and budget management.
• Fluency in Arabic and English.
• Experience within multinational healthcare organizations and product launches is preferred.

Responsibilities

• Lead annual brand and operational plans including forecasting and budgeting.
• Develop omnichannel campaigns and digital engagement for healthcare professionals and key opinion leaders.
• Translate market insights into actionable strategies to grow the brand.
• Drive scientific engagement through trainings, masterclasses, and events.
• Collaborate with Sales, Medical, Regulatory and Finance for aligned execution.
• Manage marketing investments to maximize ROI while ensuring compliance.

Skills

Brand management

Strategic planning

Multichannel campaigns

Forecasting

Budget management

Analytics

Pharmaceutical marketing

Arabic & English fluency

Education

Scientific or medical degree

Postgraduate marketing qualification

Job description

What You ll Do

At Ipsen we are committed to improving patients lives through innovation and collaboration We are seeking a strategic and entrepreneurial Brand Manager Rare Disease to lead the development and execution of marketing strategies that drive brand growth and enhance patient impact across the Kingdom of Saudi Arabia

Develop and execute annual brand and operational plans including forecasting budgeting and competitive analysis Lead the creation of impactful omnichannel campaigns promotional materials and digital engagement initiatives for healthcare professionals and key opinion leaders Translate market insights and performance data into actionable strategies that accelerate brand growth Drive scientific engagement activities including training programs masterclasses and educational events Partner cross-functionally with Sales Medical Regulatory and Finance teams to ensure aligned and effective execution Manage marketing investments to maximize return while ensuring compliance with local regulations and company standards Proven pharmaceutical marketing experience with a track record of delivering business results.Strong expertise in strategic planning, brand management, and multichannel campaign execution.Solid analytical and financial acumen, including forecasting and budget management.Scientific or medical degree required; postgraduate marketing qualification is an advantage.Experience within multinational healthcare organizations and product launches is preferred.Fluency in Arabic and English.