Vertical Market Manager-FFI-Sealing & Bonding

Sika; Qatar; On-site; QAR 90,000 - 130,000; Full time

Job summary

Sika Qatar seeks an experienced Vertical Market Manager for FFI-Sealing & Bonding to drive market growth. You will conduct market analysis, define target segments, and develop GTM strategies while building strategic customer relationships to support business unit goals.

Lead multi-channel marketing initiatives, optimize budgets, and report progress to senior leadership. A strong background in industrial or specialty chemicals and Arabic language is a plus.

Qualifications

• Bachelor's degree in Engineering (Civil, Chemical, or Polymer) or equivalent discipline.
• Proficiency in Microsoft Office Suite and standard business software.
• Fluent English communication skills, both written and verbal, able to prepare reports/presentations.
• Minimum 5+ years in vertical market management, business development, or strategic marketing in industrial or specialty chemicals.
• Proven track record in go-to-market strategies and revenue growth.
• Strong analytical and market research capabilities with competitive landscape experience.

Responsibilities

• Conduct market analysis and industry research to identify trends, needs, and growth opportunities in the FFI-Sealing & Bonding vertical.
• Define target segments and develop competitive landscape assessments.
• Develop and execute integrated marketing and sales strategies for the vertical.
• Establish and maintain strategic relationships with key customers, partners and stakeholders.
• Implement multi-channel marketing initiatives to enhance presence and engagement.
• Optimize resource allocation and budget for marketing and sales initiatives.
• Prepare reports for senior leadership on results, performance metrics, and ROI.
• Foster collaboration across the vertical market team and business unit.

Skills

Market analysis

Go-to-market strategy

Relationship management

Microsoft Office

English communication

Strategic marketing

Education

Bachelor's degree in Engineering

Tools

CRM systems

Marketing analytics platforms

Job description

The Vertical Market Manager for FFI-Sealing amp Bonding will drive market growth and strategic initiatives within this specialized vertical market segment This role requires a strategic professional who will conduct comprehensive market analysis develop targeted go-to-market strategies and cultivate key customer relationships to support the Business Unit s objectives and organizational goals

Key Responsibilities

• Conduct comprehensive market analysis and industry research to identify emerging trends customer needs and growth opportunities within the FFI-Sealing amp Bonding vertical market segment
• Define target customer segments and develop detailed competitive landscape assessments to identify differentiation and positioning opportunities
• Develop and execute integrated marketing and sales strategies specifically tailored to the FFI-Sealing amp Bonding vertical market requirements and customer needs
• Establish and maintain strategic relationships with key customers partners and stakeholders within the vertical market to drive business development and customer retention
• Implement multi-channel marketing initiatives to enhance market presence strengthen brand awareness and drive customer engagement
• Optimize resource allocation and budget management to ensure efficient and effective deployment of marketing and sales initiatives
• Prepare comprehensive reports and presentations for senior leadership demonstrating initiative results market performance metrics and return on investment
• Foster a collaborative culture of innovation and continuous improvement across the vertical market team and broader business unit
• Support cross-functional vertical market teams and contribute to the achievement of Business Unit and Sika Qatar strategic objectives and annual performance targets

Qualifications

• Bachelor's degree in Engineering (Civil, Chemical, or Polymer Engineering) or equivalent discipline
• Proficiency in Microsoft Office Suite and standard business software applications
• Fluent English communication skills, both written and verbal, with demonstrated ability to prepare professional reports and presentations
• Minimum 5+ years of experience in vertical market management, business development, or strategic marketing within the industrial or specialty chemicals sector
• Proven track record of developing and executing go-to-market strategies and driving revenue growth
• Strong analytical and market research capabilities with experience in competitive landscape assessment

Preferred Qualifications:

• Experience in the sealing, bonding, or construction materials industry
• Proficiency in Arabic language
• Demonstrated expertise in cross-functional team leadership and stakeholder management
• Experience with CRM systems and marketing analytics platforms