Group Marketing Manager

Shelter Group.; Doha; On-site; QAR 350,000 - 550,000; Full time

Job summary

Shelter Group is seeking an accomplished Group Marketing Manager to lead the marketing strategy, brand, and communications across its diversified Qatar-based businesses in Real Estate Development, Construction, Facilities Management, Manufacturing and Fit-Out. The role requires driving both B2C and B2B marketing, investor engagement and growth across multiple units.

The ideal candidate will develop differentiated, commercially focused marketing strategies, manage budgets and external partners,

Qualifications

• Proven experience leading marketing across multiple business units.
• Strong strategic thinking with measurable commercial outcomes.
• Excellent English writing and presentation skills.

Responsibilities

• Develop and execute the annual Group Marketing Strategy aligned with corporate objectives.
• Establish and maintain a strong Group brand across subsidiaries.
• Lead marketing for Real Estate, Construction, FM, Manufacturing and Fit-Out.
• Drive lead generation and collaboration with Sales to improve conversions.
• Oversee digital strategy including websites, SEO, paid ads and automation.
• Manage budget, agencies, and KPI dashboards to track ROI.

Skills

Strategic marketing

Leadership

Stakeholder management

Budget management

B2B & B2C marketing

Executive communications

Education

Bachelor's in Marketing

Job description

We are seeking an accomplished and commercially driven Group Marketing Manager to lead the overall marketing strategy, corporate brand, market positioning, communications and marketing performance across our diversified Group businesses in Qatar.

This is a strategic leadership position, not a role limited to social media, events, graphic design or corporate communications.

The successful candidate will establish a unified Group brand while developing differentiated and commercially focused marketing strategies for individual business units across Real Estate Development, Construction, Facilities Management, Manufacturing and Fit-Out.

The role requires a marketing leader capable of operating effectively across both B2C and B2B environments, supporting property sales and investor engagement as well as construction, FM, manufacturing and corporate business development activities.

Key Responsibilities

• Develop and execute the annual Group Marketing Strategy aligned with corporate objectives and business plans.


• Establish and maintain a strong, consistent Group brand architecture and corporate identity across all subsidiaries and business units.


• Develop tailored marketing strategies for Real Estate, Construction, Facilities Management, Manufacturing, Fit-Out and other Group businesses.


• Lead the positioning, branding, pre-launch, launch and post-launch marketing of new real estate developments.


• Drive qualified buyer and investor lead generation and work closely with Sales to improve lead quality and conversion.


• Strengthen the Construction business through corporate positioning, project portfolios, capability statements, case studies, prequalification materials and strategic communications.


• Support FM business development, client acquisition, retention, contract renewal and cross-selling through targeted B2B marketing.


• Develop product positioning, market-entry and promotional strategies for the Group’s manufacturing operations.


• Lead the Group’s digital strategy across websites, SEO, paid advertising, social media, email marketing, content and marketing automation.


• Develop corporate communications, PR, executive communications, project announcements and reputation-management strategies.


• Prepare and manage the annual Group marketing budget and ensure measurable commercial value from marketing expenditure.


• Lead internal marketing teams and manage external agencies, media partners, creative suppliers and other service providers.


• Establish marketing KPIs and dashboards to measure leads, conversions, customer acquisition, market engagement, revenue contribution and ROI.


• Partner closely with executive management and business unit heads to identify growth opportunities and strengthen market positioning.

Candidate Profile

The ideal candidate will be a senior marketing professional with experience working within a diversified group, holding company, real estate developer, construction group, industrial organisation or integrated services company.

Essential Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing or a related discipline.


• Minimum 10 years of progressive marketing experience.


• Minimum 3 years in a marketing management or leadership role.


• Proven experience managing marketing across multiple companies, brands, business units or service lines.


• Direct experience in at least two of the following sectors: Real Estate Development Construction Facilities Management Manufacturing Fit-Out


• Strong experience within real estate, construction or the wider built environment.


• Proven ability to develop and execute corporate/group marketing strategies.


• Strong experience across both B2B and B2C marketing.


• Experience managing substantial marketing budgets and external agencies.


• Demonstrated commercial results supported by measurable outcomes.


• Strong knowledge of the Qatar or GCC market.


• Excellent written and verbal English.


• Arabic language capability is strongly preferred.


• Strong executive presentation, stakeholder management, negotiation and leadership skills.

Preferred Qualifications

• An MBA/Master's degree in Marketing, CIM qualification, or professional certification in digital marketing, brand management, analytics, strategic marketing or project management will be considered an advantage.

Who We Are Looking For

We are looking for a marketing leader who can move beyond traditional brand awareness and translate marketing strategy into measurable commercial results, stronger market positioning, qualified business opportunities and sustainable growth across multiple business sectors.