Vertical Market Manager-FFI-Sealing & Bonding

Sika; Doha; On-site; QAR 240,000 - 480,000; Full time

Job summary

Sika in Doha seeks a Vertical Market Manager for FFI-Sealing & Bonding to drive growth and lead strategic initiatives within this specialized segment.

You will conduct market analyses, define target segments, and develop go-to-market strategies while building strong relationships with major customers and partners in Qatar. This role reports to the Business Unit and supports annual targets.

Responsibilities

• Conduct comprehensive market analysis and industry research to identify emerging trends, customer needs, and growth opportunities within the FFI-Sealing & Bonding vertical market segment.
• Define target customer segments and develop detailed competitive landscape assessments to identify differentiation and positioning opportunities.
• Develop and execute integrated marketing and sales strategies specifically tailored to the FFI-Sealing & Bonding vertical market requirements and customer needs.
• Establish and maintain strategic relationships with key customers, partners, and stakeholders within the vertical market to drive business development and customer retention.
• Implement multi-channel marketing initiatives to enhance market presence, strengthen brand awareness, and drive customer engagement.
• Optimize resource allocation and budget management to ensure efficient and effective deployment of marketing and sales initiatives.
• Prepare comprehensive reports and presentations for senior leadership demonstrating initiative results, market performance metrics, and return on investment.
• Foster a collaborative culture of innovation and continuous improvement across the vertical market team and broader business unit.
• Support cross-functional vertical market teams and contribute to the achievement of Business Unit and Sika Qatar strategic objectives and annual performance targets.

Job description

The Vertical Market Manager for FFI-Sealing & Bonding will drive market growth and strategic initiatives within this specialized vertical market segment. This role requires a strategic professional who will conduct comprehensive market analysis, develop targeted go-to-market strategies, and cultivate key customer relationships to support the Business Unit's objectives and organizational goals.

Key Responsibilities:

• Conduct comprehensive market analysis and industry research to identify emerging trends, customer needs, and growth opportunities within the FFI-Sealing & Bonding vertical market segment.
• Define target customer segments and develop detailed competitive landscape assessments to identify differentiation and positioning opportunities.
• Develop and execute integrated marketing and sales strategies specifically tailored to the FFI-Sealing & Bonding vertical market requirements and customer needs.
• Establish and maintain strategic relationships with key customers, partners, and stakeholders within the vertical market to drive business development and customer retention.
• Implement multi-channel marketing initiatives to enhance market presence, strengthen brand awareness, and drive customer engagement.
• Optimize resource allocation and budget management to ensure efficient and effective deployment of marketing and sales initiatives.
• Prepare comprehensive reports and presentations for senior leadership demonstrating initiative results, market performance metrics, and return on investment.
• Foster a collaborative culture of innovation and continuous improvement across the vertical market team and broader business unit.
• Support cross-functional vertical market teams and contribute to the achievement of Business Unit and Sika Qatar strategic objectives and annual performance targets.