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CRM Manager - Email & SMS (Natural Medicine Startup)
Job summary
A fast-growing D2C ecommerce brand in Lisbon is seeking a CRM & Lifecycle Marketing Manager to lead retention channels through email and SMS. You will design and optimize campaigns, enhance customer engagement, and collaborate across teams. Ideal candidates have 2+ years of relevant experience and proficiency in tools like Klaviyo. This role offers hybrid working options and clear career progression.
Benefits
Qualifications
- 2+ years of experience in email/SMS marketing.
- Strong understanding of customer lifecycle flows.
- Hands-on experience with Klaviyo or similar platforms.
Responsibilities
- Own and optimize email & SMS marketing programs.
- Audit and improve current CRM setup.
- Report on performance metrics related to customer retention.
Skills
Tools
About the Company:
A fast-growing D2C ecommerce brand in the wellness and supplements space, with a mission to reinvent health through natural solutions for modern lifestyles. We are looking for a CRM & Lifecycle Marketing Manager (Email & SMS) to lead our retention channels.
The Role:
You’ll own, design, execute, and optimize campaigns and automated flows across email and SMS, directly impacting customer retention, subscription renewals, and revenue growth. This is a highly strategic and hands-on role with visibility across the entire organization.
Key Responsibilities:
Own and optimize email & SMS marketing programs (campaigns + automated flows).
Audit and improve the current CRM setup, identifying quick wins to boost engagement and repeat purchases.
Plan and execute a campaign calendar balancing promotional, educational, and retention-focused sends.
Design and relaunch lifecycle flows (welcome, cart abandonment, post-purchase, win-back, subscription conversion).
Report on performance and deliver measurable uplift in CTR, LTV, repeat purchase, and subscription retention.
Collaborate cross-functionally with design, copywriting, growth marketing, and retention teams.
Must-Have Skills:
2+ years of experience in email/SMS marketing, ideally within ecommerce or subscription models.
Strong understanding of customer lifecycle flows (welcome, cart abandonment, win-back, post-purchase).
Experience with OTP-to-subscription conversion tactics.
Proficiency in copywriting, A/B testing, and analytics/reporting.
Hands-on experience with Klaviyo and/or similar platforms.
Nice-to-Have Skills:
Experience with supplements, wellness, or health-related products.
Knowledge of subscription retention & monetization strategies.
Familiarity with GDPR and deliverability best practices.
Tools You’ll Use:
Klaviyo, Attentive, Shopify, Triple Whale/Northbeam, Figma.
Why Join?
High-growth DTC brand with global ambitions.
Autonomy and ownership of a key revenue-driving channel.
Hybrid working options.
Career progression path: CRM & Lifecycle Marketing Manager → Lifecycle Marketing Lead → Head of CRM.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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