Sr Brand Manager Pain Portugal - Fixed term position

Haleon; Lisboa; On-site; EUR 46,000 - 64,000; Full time

Job summary

Haleon is seeking a Brand Manager in Lisbon to lead the Pain brand strategy and execution. You will deploy brand plans, manage the regional P&L, and optimize budget items, while coordinating with global teams and agencies. Fluency in Portuguese and English is required.

The role emphasizes delivering insights-driven communications, driving share growth, and launching new products within a matrix organization, with strong cross-functional collaboration across commercial teams.

Qualifications

• 7-9 years of brand marketing experience.
• Knowledge and experience in OTC marketing.
• Experience delivering insights-based consumer communications and brand share growth.
• Experience in large-scale new product launches and working in a matrix organization.

Responsibilities

• Develop, adapt, and refine strategic direction for the Pain brand based on consumer and customer insights.
• Deliver annual brand P&L and manage budget items.
• Drive brand equity through localization of global toolkits.
• Lead innovation strategy and global vision execution.
• Coordinate with agencies and cross-functional teams to deliver breakthrough results.

Skills

Brand marketing experience

OTC marketing knowledge

Insights-based communications

New product launches

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.About the roleAs a Brand Manager, you will be responsible for the effective deployment of Pain brand strategies. You will also provide execution support across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.Role ResponsibilitiesDevelop, adapt, and refine strategic direction for brand, grounded in consumer and customer insightsAccountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget itemsManage brand equity through successful deployment and localization of global toolkitsDrive innovation strategy through flawless execution of global innovation vision boardManage agency and cross-functional relationships to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrixDrive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programsCollaborate with the sales team to drive strong customer engagement and in-store supportDrive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance IndicatorsundefinedMinimum Requirements7-9 years in Brand marketing experienceKnowledge and experience in Over-the-Counter (OTC) marketing .Experience delivering insights-based consumer communications and brand share growthExperience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization ·Experience working in a matrix environment, partnering with different cross-functional stakeholdersPortuguese & English Languages required.Preferred Qualifications:Experience in leading people in both project-based and day-to-day situationsStrong financial capabilities and business acumenExperience working in a fast paced, entrepreneurial environmentAbility to adapt and work effectively within a variety of situations including organizational changes and changes in job demandsEUR 46.191,00 - EUR 63.512,90The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process. Job Posting End Date2026-11-15Equal OpportunitiesHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.Adjustment or Accommodations RequestIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.Note to candidatesThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.