Sr Brand Manager Pain Portugal - Fixed term position

Haleon; Carnaxide; On-site; EUR 46,000 - 64,000; Full time

Job summary

Haleon in Portugal is seeking a Brand Manager to deploy Pain brand strategies and drive growth across markets. You will lead brand initiatives, ensure local relevance, and manage budgets and P&L to maximize profitability.

You will collaborate with global teams, agencies, and sales to deliver impactful campaigns and measurable results while sustaining brand equity and growth opportunities.

Qualifications

• 7–9 years of brand marketing experience.
• Knowledge of OTC marketing.
• Experience delivering insights-based consumer communications.
• Experience with large-scale product launches in a matrix organization.
• Experience working in a matrix environment with cross-functional stakeholders.
• Portuguese and English languages required.

Responsibilities

• Develop and refine strategic direction for the brand.
• Deliver annual brand P&L and manage budget items.
• Manage brand equity and localize global toolkits.
• Drive innovation strategy with global vision board.
• Coordinate with agency and cross-functional teams to deliver results.
• Collaborate with sales to drive customer engagement and in-store support.
• Monitor KPIs and adjust plans based on performance.

Skills

Brand marketing

OTC marketing

Insights-based communication

Product launch experience

Matrix organization

Cross-functional teamwork

Portuguese & English

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As a Brand Manager, you will be responsible for the effective deployment of Pain brand strategies.

Role Responsibilities

• Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Manage brand equity through successful deployment and localization of global toolkits
• Drive innovation strategy through flawless execution of global innovation vision board
• Manage agency and cross-functional relationships to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
• Collaborate with the sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators undefined

Minimum Requirements

• 7-9 years in Brand marketing experience
• Knowledge and experience in Over-the-Counter (OTC) marketing.
• Experience delivering insights-based consumer communications and brand share growth
• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
• Experience working in a matrix environment, partnering with different cross-functional stakeholders
• Portuguese & English Languages required.

Preferred Qualifications

• Experience in leading people in both project-based and day-to-day situations
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

EUR 46.191,00 - EUR 63.512,90

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations. Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.

Job Posting End Date 2026-11-15

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.