Senior Martech Lead: GenStudio & AI Marketing

VILT; Lisboa; On-site; EUR 60,000 - 90,000; Full time

Job summary

VILT is seeking a Senior Martech Specialist to lead complex implementations focused on Adobe GenStudio for Performance Marketing. You will own end-to-end engagement management, orchestrating onboarding, adoption playbooks, and cross-functional collaboration with engineering and product teams.

The role requires deep Adobe ecosystem knowledge, fluency in English, and a strategic consulting mindset to drive change across marketing and product lines.

Qualifications

• 5–8+ years in engagement management, technical consulting, or program management for enterprise SaaS, digital marketing, or martech solutions.
• Strong understanding of performance marketing channels and key metrics (CTR, CPC, CPA, ROAS).
• Hands-on experience applying generative AI tools to marketing workflows.
• Fluent corporate English for global collaboration.

Responsibilities

• Lead end-to-end delivery of enterprise engagements for Adobe GenStudio, managing pilots, rollouts, and early-scale phases.
• Orchestrate platform onboarding and activation, including foundational marketing setup (brands, products, personas) and template conversion.
• Build and execute targeted adoption programs, training plans, and embedded coaching for marketing teams.
• Collaborate with data and marketing teams to identify high-value use cases, translating them into scalable GenStudio solutions.
• Design execution playbooks and workflows aligned with clients' campaign processes and technology stacks.
• Act as the strategic link between field and Product/Engineering, capturing feedback to guide the roadmap.
• Lead executive sessions and manage program health, tracking adoption metrics and risk via MAP.

Skills

Engagement management

Technical consulting

Program management

Generative AI in marketing

Adobe GenStudio

Adobe Creative Cloud

Adobe Express

Effective communication

Change Management

Tools

Adobe GenStudio

Adobe Express

Adobe Creative Cloud

Job description

VILT is seeking a Senior Martech Specialist to lead complex implementations focused on Adobe GenStudio for Performance Marketing. You will own end-to-end engagement management, orchestrating onboarding, adoption playbooks, and cross-functional collaboration with engineering and product teams.

The role requires deep Adobe ecosystem knowledge, fluency in English, and a strategic consulting mindset to drive change across marketing and product lines.