Search Expert

Nestlã©; Portugal; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working environment

Local and international exposure

Competitive salary

Job summary

Nestlé Business Solutions (NBS) is seeking a Search Expert to lead a holistic search strategy across markets, coordinating with local teams, agencies and partners within a dynamic environment.

You will oversee SEO/SEM, localization of keyword strategy, and governance to enable accelerated KPI achievement while supporting a hybrid, remote-friendly setup.

Qualifications

• 5+ years in digital marketing, preferably with FMCG brands.
• Proficient in English (writing, reading, speaking).
• Strong change management and cross-functional collaboration skills.

Responsibilities

• Develop and implement holistic search strategy across markets.
• Oversee SEO/SEM, eRetail, LLMs, and platform campaigns with local agencies.
• Manage local and international search agencies for optimization.
• Localize keyword strategy in line with business objectives.
• Support capability-building and governance for efficient search operations.
• Promote adoption of global search frameworks and tools.
• Create and distribute regular performance reports and best practices.

Skills

Digital marketing

SEO/SEM

English proficiency

Change management

Communication

Team collaboration

Tools

AI tools

Analytics tools

Job description

Search Expert

Empresa : Nestlã© Tipo de Emprego : Periodo Integral Portugal

Descrição do Emprego - Search Expert

Position Snapshot

Location: Braga/Lisbon (Portugal)

Company: Nestlé Business Solutions(NBS)

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

Languages: Fluent in English

About us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRMand Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

The core part of the Search Expert role is to support the Category Digital Leads in developing a holistic search strategy and coordinating its implementation across markets, connected with local Nestlé teams, external agencies, and partners. The goal is to help accelerate achieving our Search objectives and KPIs more effectively and efficiently. This job is a fantastic opportunity for the right person who is looking to manage Search holistically and internationally.

A day inthe life of...

• Expert supports Zone Category Digital Lead in developing/implementing the Search strategy, assessing brands and market Search maturity, and increasing Search understanding in the markets
• Oversees the development, performance, and optimization of all SEO/SEM campaigns across Search Engines, eRetailers, LLMs, Platforms and Voice with local partner agencies
• Manages Search agencies in place to maximize effectiveness (keyword acquisitions, audience management, analysis, and optimization)
• Manages localization/development of Keyword Strategy in coordination with business objectives to optimize existing content and uncover opportunities for improvement
• Supports the Category team and market teams with capability building, across Search holistically (coordinating webinars and written guidelines).
• Supports the establishment and roll‑out of a governance model, processes, and ways of work with the aim of deploying the Search strategy effectively and efficiently in a complex organization
• Advocates the usage and implementation of global Search frameworks and solutions (internal shared services and recommended tools) in the markets to their full potential to reach business objectives
• Creation and distribution of regular performance reports/best practices

What will make you successful

• More than 5 years in digital marketing (working with large FMCG brands is a plus)
• Successfully delivered on KPIs, especially top and bottom-line business results
• Proven knowledge of Search holistically (paid, organic, eRetail, LLMs)
• Knowledge of AI-driven search ecosystems, with an understanding of how large language models (LLMs) index and retrieve website content, in order to inform content and technical optimization strategies
• Proficient English: writing, reading, speaking
• Proven change management experience
• Clear communication skills, for daily activities or handling global presentations
• Proven team-oriented mentality and attitude
• Result oriented
• Must be able to deal with complex organizational model and several stakeholders
• If possible, experience in B2B environment
• Can work independently and predominantly in a remote team
• Pro‑active and self-driven

What we offer

• Development of expertise in Nestlé’s Shared SolutionsBusiness
• Immersion in a culturally diverse team
• Local and international exposure
• Flexible working environment
• Engagement and wellbeing activities
• Competitive salary and annual bonus according to your performance
• Meal allowance card
• FlexBenefits - at NBS you can choose what benefits are more suitable for you
• Make part of the Nestlé Club and get discount in several partners
• Free coffee (and good coffee) at the office
• Shop with special discounts for employees
• Company equipment according to professional needs
• Medical support available at the office
• E-learning courses and training program to get you where you aim to be
• Career progression and possibilities for international career

Sobre a empresa

Nestlã©

Nestlé is the world's largest food & beverage company. We unlock the power of food to enhance quality of life for everyone, today and for generations to come.