Search Expert

Nestlé S.A.; Linda-a-Velha; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Immersion in a culturally diverse team

Local and international exposure

Flexible working environment

Competitive salary and annual bonus

FlexBenefits

Nestlé Club discounts

Free coffee at the office

Employee discounts

Company equipment

Medical support at the office

E-learning courses and training

Job summary

Nestlé S.A. is seeking a Senior Search Expert to drive a holistic search strategy across markets and collaborate with local teams, agencies, and partners. You will manage SEO/SEM, AI-driven search ecosystems, and content optimization to meet ambitious KPIs.

The role requires leading cross-functional initiatives, effective communication at executive level, and the ability to work in a dynamic, global environment with hybrid office presence.

Qualifications

• 5+ years in digital marketing or search with FMCG or global brands.
• Proven knowledge of holistic search (paid, organic, eRetail, LLMs).
• Experience with AI-driven search ecosystems and content optimization.
• Strong communication skills for global presentations and stakeholder management.

Responsibilities

• Support Category Digital Leads in developing and implementing the Search strategy across markets.
• Oversee SEO/SEM campaigns across engines, eRetailers, LLMs, platforms and voice with local agencies.
• Manage search agencies and optimize keyword acquisition, audience management and analysis.
• Coordinate localization of keyword strategy to align with business objectives.
• Lead capability-building activities and governance for search initiatives.
• Promote use of global search frameworks and tools across markets.
• Create and share regular performance reports and best practices.

Skills

Digital marketing

SEO/SEM

AI-driven search

Content optimization

Cross-functional collaboration

Communication

Team leadership

Independent working

Job description

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

About us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group . We provide Supply Chain, Financial, HR, Digital &Social Media, CRMand Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

The core part of the Search Expert role is to support the Category Digital Leads in developing a holistic search strategy and coordinating its implementation across markets, connected with local Nestlé teams, external agencies, and partners. The goal is to help accelerate achieving our Search objectives and KPIs more effectively and efficiently.
This job is a fantastic opportunity for the right person who is looking to manage Search holistically and internationally.

A day in the life of...

• Expert supports Zone Category Digital Lead in developing/implementing the Search strategy, assessing brands and market Search maturity, and increasing Search understanding in the markets
• Oversees the development, performance, and optimization of all SEO/SEM campaigns across Search Engines, eRetailers, LLMs, Platforms and Voice with local partner agencies
• Manages Search agencies in place to maximize effectiveness (keyword acquisitions, audience management, analysis, and optimization)
• Manages localization/development of Keyword Strategy in coordination with business objectives to optimize existing content and uncover opportunities for improvement
• Supports the Category team and market teams with capability building, across Search holistically (coordinating webinars and written guidelines).
• Supports the establishment and roll-out of a governance model, processes, and ways of work with the aim of deploying the Search strategy effectively and efficiently in a complex organization
• Advocates the usage and implementation of global Search frameworks and solutions (internal shared services and recommended tools) in the markets to their full potential to reach business objectives
• Creation and distribution of regular performance reports/best practices

What will make you successful

• More than 5 years in digital marketing (working with large FMCG brands is a plus)
• Successfully delivered on KPIs, especially top and bottom-line business results
• Proven knowledge of Search holistically (paid, organic, eRetail, LLMs)
• Knowledge of AI-driven search ecosystems, with an understanding of how large language models (LLMs) index and retrieve website content, in order to inform content and technical optimization strategies
• Clear communication skills, for daily activities or handling global presentations
• Proven team-oriented mentality and attitude
• Result oriented
• Must be able to deal with complex organizational model and several stakeholders
• If possible, experience in B2B environment
• Can work independently and predominantly in a remote team
• Pro‑active and self-driven

What we offer

Here at NBS we care about ourTalentsand we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joininguswill bring you:

• Immersion in a culturally diverse team
• Local andinternationalexposure
• Flexible working environment
• Competitive salary and annual bonus according to your performance
• FlexBenefits -at NBS you canchoosewhat benefits are more suitable for you
• Make part of the Nestlé Club and getdiscountinseveral partners
• Free coffee (and good coffee) at the office
• Shop withspecial discountsfor employees
• Company equipment according to professional needs
• Medicalsupport available at theoffice
• E-learning courses and training program to get you where you aim to be
• Career progression and possibilities forinternationalcareer