Brand Website Expert

Nestlé

Oeiras

Hybrid

EUR 40,000 - 55,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Annual bonus

Meal Allowance Card

Flexible working environment

E-learning courses and training program

Career progression opportunities

Job summary

A leading global food and beverage company is seeking a Website Expert in Lisbon to support eBusiness Category Leads with Brand Website strategies. This role offers opportunities to drive digital marketing initiatives, coordinate projects, and optimize website performance. Candidates should have substantial experience in website management and digital strategies, as well as strong English communication skills. This position offers a hybrid working environment, competitive salary, meal allowances, and benefits geared towards professional growth.

Qualifications

Experience with large FMCG brands is a plus.
Solid understanding of website end-to-end processes.
Proven English skills in writing, reading, and speaking.

Responsibilities

Support eBusiness Category Lead in implementing Brand Website Strategy.
Coordinate the Annual Plan market execution.
Provide regular performance reports and best practices.

Skills

Website management

Digital marketing

SEO

Communication skills

Change management

Team-oriented mentality

Results-oriented

Education

4-5 years experience in website management, digital marketing or eBusiness

Job description

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Position Snapshot

Location: Linda-a-Velhaor Braga

Company: Nestlé Business Services Lisbon (NBS Lisbon) or NBS Braga

Employment type: Full-time

Work arrangement: Hybrid – 2 days per week at the office (aligned with our current policy)

About Us

Nestlé Business Services (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement of processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally‑savvy, with an entrepreneurial mindset, and who can flourish in a fast‑paced, dynamic environment.

Position Summary

The Website Expert is an Above Market Point of Contact, supporting Zone/SBU eBusiness Category Leads to orchestrate & accelerate Brand Website Strategy operationalization, and markets to drive and accelerate roll out implementation of the Brand Websites Digital Strategy. This person also helps the categories acceleration achieving the objectives / KPIs more effectively and efficiently, by coordinating all projects related to the business priorities.

The Website Expert is also responsible for providing regular performance and optimization reports, sharing best practices cross markets/categories, managing and assessing markets' requests (on tools, new functionalities etc.) and then coordinating actions with the eBusiness Category Leads to drive website optimization and efficiency.

Typically, the Website Expert will be assigned to one of the many Nestlé Business Category (Coffee, Food, Pet Care, Waters, Confectionary, Dairy, Nutrition, NHS, Nestlé Professional…).

A day in the life of…

Supports eBusiness Category Lead(s) in implementing Brand Website Strategy, assessing brands and market maturity (solutions, ways of working, resources, budget…)
Advocates implementation and usage of UX/UI Solutions adopted by Nestlé and Nestlé internal shared services (services and recommended tools).
Coordinates creation of Category Master template and coordinates process of Integrated E‑Business Plan market localization.
Coordinates Annual Plan market execution, managing stakeholders involved and coordinating to ensure actions and deadlines are performed and met.
Coordinates and distributes regular performance reports/best practices outline, proposing actions to key stakeholders.
Gathers feedback, initiatives, and requests from markets, evaluates them and eventually shares those relevant with eBusiness Category Lead.
Supports the eBusiness Category Lead and market teams with capability building, across Brand Website through training sessions and webinars.
Establishes and rolls out a governance model, processes, and ways of working with the aim of deploying the Website strategy effectively and efficiently.

What Will Make You Successful

More than 4‑5 years in website management, digital marketing or eBusiness (working with large FMCG brands is a plus)
Proven experience coordinating website projects (rollout, implementations, optimizations, enhancements)
Successfully delivered KPIs by monitoring and pushing for improvements to markets
Solid understanding of SEO and SEM to deliver best‑in‑class website experiences, combined with a curiosity about how AI‑driven search impacts websites
Extensive knowledge of website end‑to‑end process, from development to daily operations, to better coordinate the rollouts and optimizations projects
Good knowledge of Digital Marketing
Good communication skills
Proven English skills: writing, reading, speaking
Proven change management experience
Team‑oriented mentality and attitude
Results‑oriented, must be able to deal with complex organizational model and several stakeholders (namely eBusiness teams, tech partners, agencies, and markets)