Salesforce Marketing Technology Product Specialist

xelerate.tech; Porto; On-site; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Highly attractive salary

Great work-life balance

International career opportunities

Focus on individual development

Job summary

xelerate.tech is seeking a domain expert to own our global marketing automation platform built on Salesforce. You will lead lead management workflows, campaign automation, CRM integration, and governance across regions, translating business needs into ready-to-deliver user stories.

You will collaborate with Marketing, Demand Gen, and Commercial teams, write clear acceptance criteria, ensure GDPR compliance, and drive adoption with KPI tracking and an AI-enhancement roadmap aligned to the Product

Qualifications

• 3–5 years in marketing technology, product, or business analysis in a B2B corporate environment.
• Deep hands-on knowledge of Salesforce Marketing Cloud (Pardot) including campaign automation and lead lifecycle management.
• Solid understanding of CRM integration models and GDPR-compliant data practices.

Responsibilities

• Act as the primary domain expert for the marketing automation platform across global regions and stakeholders.
• Translate business needs into clearly defined, well-prioritized user stories and product increments for squad delivery.
• Own end-to-end B2B lead management workflows: capture, scoring, nurture, handoff, and reporting.

Skills

MCAE/Pardot

Lead scoring

Agile delivery

Stakeholder management

Tools

Jira

Confluence

Sales Cloud

Job description

You will be the go-to domain expert for a global Marketing Automation platform within the Salesforce ecosystem, owning platform configuration, lead management workflows, campaign automation, CRM integration, and governance. You will have a direct impact on how the organization attracts, captures, and converts B2B prospects into commercial opportunities at scale, owning your domain backlog end-to-end in close alignment with the Product Owner.

Your Role and Responsibilities:

• Act as the primary point of contact and domain expert for the marketing automation platform across all global regions, building trusted relationships with Marketing, Demand Generation, and Commercial stakeholders.
• Translate business needs and pain points into clearly defined, well-prioritized user stories and product increments ready for squad delivery.
• Own and continuously improve end-to-end B2B lead management workflows: lead capture, scoring and grading, nurture flows, sales handoff, and closed-loop reporting.
• Ensure seamless bi-directional integration between the marketing automation platform and CRM, maintaining clean prospect-to-contact sync, reliable campaign attribution, and pipeline visibility.
• Own the strategy for enriching the prospect database with external data signals, leading structured evaluation and controlled piloting of enrichment providers.
• Own platform governance: email allotment monitoring, prospect database hygiene, access rights and user provisioning, and data retention policy, ensuring GDPR and regional compliance.
• Write clear, well-structured user stories with defined acceptance criteria, participating actively in sprint planning, discovery, reviews, and retrospectives.
• Monitor platform performance and adoption metrics, maintaining a near-term AI capability roadmap (e.g., AI-based lead scoring) in alignment with the Product Owner.

Your Skills and Experiences:

• Solid, production-proven experience (3–5 years) in a marketing technology, product, or business analysis role in a B2B corporate environment.
• Deep hands-on knowledge of Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including campaign automation, Engagement Studio, lead scoring and grading, forms, and prospect lifecycle management.
• Solid understanding of Salesforce Sales Cloud and CRM integration models, including prospect sync, campaign member status, and opportunity attribution.
• Experience with platform governance, including email allotment management, database hygiene, access rights, data retention policies, and GDPR-compliant data practices.
• Ability to write clear, structured user stories and acceptance criteria, working effectively within an Agile delivery setup.
• Strong stakeholder management skills, able to work independently with Marketing, Commercial, and Digital teams across multiple regions and time zones.
• Familiarity with external data enrichment providers and AI-powered marketing features (predictive scoring, send-time optimization) is a plus.
• Experience with Agile methodologies (Scrum, Kanban) and tools such as Jira and Confluence.
• Fluent in English, both spoken and written, with an autonomous and problem-solving mindset.

What you can expect from us:

• Highly attractive salary and benefits;
• Great work-life balance and flexibility;
• You will be part of a company where commitment, quality, and continuous improvement are core principles of our culture;
• Highly engaged tech community;
• International career opportunities;
• Focus on individual development.

About us:

xelerate.tech is passionate about software, tech, and people. We aim to attract the most talented engineers to deliver high-quality software products through highly performant teams.