Remote Marketing Data Architect & M&A Analytics Lead

Toptal; Lisboa; Remote; EUR 45,000 - 65,000; Full time

Job summary

Toptal is a global network enabling companies to scale teams with a fully remote workforce. The Marketing Analyst will build and own the marketing data infrastructure, track paid advertising performance, and translate it into metrics like LTV and ROAS to guide budget and channel strategy.

The role involves building data pipelines, developing reports, modeling outcomes, running experiments, and delivering insights that connect marketing with revenue and operations.

Qualifications

• Bachelor’s degree is required.
• 3+ years of experience in data analysis, analytics, or business intelligence focused on marketing analytics.
• Experience analyzing paid advertising performance and translating it into metrics like LTV, CAC, ROAS.
• Experience building or owning marketing data infrastructure (tracking, attribution, data pipelines, and reporting).
• Strong background in math, science, finance, engineering, or statistics; advanced degrees and/or MBA are a plus.
• Experience with BI tools (Tableau, Qlik, PowerBI).
• Proficiency in SQL; experience with R, Python, or MATLAB is a plus.
• Hands-on experience using Generative AI tools to support analysis, automation, and reporting.
• Experience with exploratory data analysis, prototyping, testing hypotheses, modeling business processes, and forecasting.
• Track record of linking data and analytics to marketing strategy, financial performance, and operations.
• Probability/statistics knowledge and process improvement experience is a plus.
• Startup/early-stage or M&A integration experience is a plus.
• Proven ability to manage diverse stakeholders in a fast-paced environment.
• Ability to explain complex issues simply and challenge assumptions.
• Strong technical background in marketing data infrastructure and Google products.
• Outstanding written and verbal communication skills.
• Ability to thrive as a world-class individual contributor at a fast-growing company.
• You will not be here just to tell others what to do.

Responsibilities

• Analyze data, build models, test hypotheses, and forecast performance; create Tableau reports and SQL scripts.
• Build, own, and maintain the marketing data infrastructure, including GA/GA4 integration and paid platforms.
• Rapidly integrate data from newly acquired companies ensuring consistent tracking and reporting.
• Measure paid advertising performance across channels to guide budget allocation and strategy.
• Define independent, holistic metrics aligned with company objectives (LTV, ROAS, payback).
• Use descriptive and diagnostic analytics to develop actionable recommendations for marketing leaders.

Skills

Marketing analytics

SQL

Tableau

Python

GA/GA4

Data modeling

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

SQL tooling

Job description

Toptal is a global network enabling companies to scale teams with a fully remote workforce. The Marketing Analyst will build and own the marketing data infrastructure, track paid advertising performance, and translate it into metrics like LTV and ROAS to guide budget and channel strategy.

The role involves building data pipelines, developing reports, modeling outcomes, running experiments, and delivering insights that connect marketing with revenue and operations.