Remote Marketing Analytics Architect

Toptal; Portugal; Remote; EUR 52,000 - 78,000; Full time

Job summary

Toptal, a global fully remote workforce, seeks a Marketing Analyst to own marketing data infrastructure and analytics for paid media and acquisition. You will build models, define metrics like LTV and ROAS, and translate data into actionable insights for budget and channel strategy.

Join a fast-paced, cross-functional team in a remote role focused on delivering business impact through rigorous measurement and AI-enhanced reporting.

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics.
• Experience analyzing paid advertising performance and translating into metrics like LTV, CAC, and ROAS.
• Experience building marketing data infrastructure (tracking, attribution, data pipelines, reporting).
• Strong math, science, finance, engineering, or statistics background; MBA a plus.
• Experience with BI tools (Tableau, Qlik, PowerBI).
• Proficiency in SQL; R, Python, or MATLAB a plus.
• Hands-on use of Generative AI tools to support analysis and reporting.
• Experience linking data to marketing strategy, financial performance, and operations.

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance, and develop Tableau reports.
• Set up and maintain marketing data infrastructure including GA and advertising platforms.
• Integrate data from newly acquired companies and establish tracking and reporting.
• Measure paid advertising performance across channels and guide budget allocation.
• Define independent, holistic metrics aligned with strategy and objectives.
• Collaborate with analysts to connect marketing performance with revenue and operations.
• Map marketing processes to data flows across acquisition, engagement, and revenue.
• Identify opportunities to improve efficiency and impact across functions.
• Leverage AI tools to accelerate analysis and automate reporting.

Skills

Marketing analytics

SQL

Data modeling

Experiment design

Dashboard reporting

Communication

AI & automation

Education

Bachelor’s degree

Tools

Tableau

Power BI

Qlik

Google Analytics

Job description

Toptal, a global fully remote workforce, seeks a Marketing Analyst to own marketing data infrastructure and analytics for paid media and acquisition. You will build models, define metrics like LTV and ROAS, and translate data into actionable insights for budget and channel strategy.

Join a fast-paced, cross-functional team in a remote role focused on delivering business impact through rigorous measurement and AI-enhanced reporting.