Remote B2C Growth Lead

Jobgether SRL; Portugal; Remote; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time contract

Experimentation budget

AI analytics stack access

Direct reporting to CPO

Job summary

Lever, Inc. is seeking a Head of B2C Growth based in Portugal to own the full B2C growth engine across acquisition, activation, retention, and LTV.

You will drive multichannel strategies across search, paid social, email, push, web, and app, with a focus on making the app the primary user channel and connecting early real estate research with high‑intent searches. You will manage the growth budget, guide paid media specialists, and use data to make investment decisions across markets.

Qualifications

• Proven track record growing B2C products across channels and markets.
• Broad multichannel growth ownership across acquisition and lifecycle.
• Experience driving app growth with user acquisition and retention.
• Strong understanding of cohorts, user lifecycles, segmentation, and LTV.
• Product sense with measurable conversion improvements.
• Experience owning paid media budgets and ROI accountability.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, and budgets, using data to guide investment decisions.
• Build and optimize multichannel acquisition programs and measure CPL, CAC, and payback.
• Connect educational content with high‑intent property searches and agent engagement.
• Make the mobile app a core growth channel through installs, adoption, and retention.
• Own the full user lifecycle from activation to LTV, identifying drop‑offs and improving journeys.
• Lead paid media specialists, set goals, review performance, and raise execution standards.
• Prepare growth engine for international scaling, including market selection and tracking infrastructure.
• Develop AI-powered growth playbooks and workflows for consistent execution.

Skills

Multichannel growth

App growth

Paid media budgets

AI fluency (Claude)

Data analytics

Leadership

Education

Bachelor's degree preferred

Tools

Claude (Cowork/Code)

Mixpanel

HubSpot

Job description

Lever, Inc. is seeking a Head of B2C Growth based in Portugal to own the full B2C growth engine across acquisition, activation, retention, and LTV.

You will drive multichannel strategies across search, paid social, email, push, web, and app, with a focus on making the app the primary user channel and connecting early real estate research with high‑intent searches. You will manage the growth budget, guide paid media specialists, and use data to make investment decisions across markets.