PR Specialist - Lisbon

BYD Europe; Lisboa; On-site; EUR 50,000 - 70,000; Full time

Job summary

BYD Europe is seeking a PR Specialist to establish and maintain strong relationships with key media contacts and secure positive coverage for the company in Spain. You will work with the Marketing team to develop and execute Press & PR strategies aligned with business objectives.

A proactive, team-spirited profile is sought and the role reports to the Marketing Manager for DENZA in Spain. Responsibilities include executing PR plans, writing and distributing press releases, coordinating with PR

Qualifications

• Bachelor level or higher in PR, Corporate Comm, Marketing or related field.
• Fluent English (written and spoken) and Portuguese are mandatory.
• Strong communications and media relations background in automotive or Branded PR.

Responsibilities

• Execute internal and external PR plans.
• Write and coordinate press releases; liaise with PR managers and agencies.
• Maintain relationships with press, media, and digital influencers.
• Develop media resources; ensure visibility of brand and product stories; collaborate with PR teams.
• Monitor publicity and conduct research on media trends.
• Engage in PR events or activities and coordinate with project teams.
• Act as brand ambassador and customer-focused team player.

Skills

Fluent English

Portuguese

Education

University Degree in Public Relations, Corporate Communication, Marketing, or commercial disciplines

Job description

Who we are

BYD Group is a leading high-tech multinational, based in Shenzhen, China. Operating across four core industries ; IT, automotive, new energy, and rail transit ;

As of today, BYD employs nearly one million people worldwide.

At BYD Iberia, we are redefining the future of mobility. As part of the world’s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your Mission

As PR Specialist you´ll be responsible for establishing and maintaining strong relationships with the key media contacts and to secure positive media coverage for the company in Spain. This position will work closely with the Marketing team in order to develop and execute the Press & PR strategies aligned with the company's overall business objectives. A proactive and team player profile is sought.

This role reports directly to the Marketing Manager for DENZA in Spain.

What You’ll Do

• Responsible for the Execution of the internal and external communication plan.
• Write and coordinate and distribute press releases, implement activities, coordinate with PR managers and PR agency.
• Maintain good cooperative relationships with press, media, digital influencers, etc.
• Document PR communication resources and channels, develop media resources and ensure visibility of brand and product stories in close cooperation with PR Teams.
• Monitor publicity and conduct research.
• Actively engage and Collaborate on any PR-event or activity as needed.
• Cooperate with the company's project and promote PR events and content, analyze the effect of the activities, and integrate the information feedback into the activity process.
• Be a brand Ambassador, a solid team-player and work always with the Customer in mind.

What You Bring

• University Degree in Public Relations, Corporate Communication, Marketing, or commercial disciplines.
• Solid Experience in Automotive industry or Branded Public Relations field.
• 5+ years of experience in roles related to PR & Communication management in Automotive business.
• Fluent in written and spoken English and Portugueseis mandatory
• Excellent Digital Tools knowledge.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills. Resilient and open minded.
• Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
• Connected with our Mission and a more sustainable Future.

Why Join Us

• Be part of a fast-growing, innovative global automotive company.
• Work closely with top leadership, influencing strategic projects and initiatives.
• Collaborate in a dynamic, multicultural environment that values proactivity, creativity, and excellence.
• Opportunity to develop professionally and grow within a leading organization in the electric mobility sector.

Our Purpose is to

build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team