Member-Centric Growth Marketing Manager (Equity Options)

Sword; Lisboa; On-site; EUR 45,000 - 65,000; Full time

Job summary

Sword Health is seeking a Marketing Manager to lead creation of member-focused marketing materials across products and channels. You will collaborate with design, clinical, copywriting, customer success and operations to ensure timely, compliant content that drives engagement and enrollment.

The role requires translating member insights into compelling messaging, managing campaigns end-to-end, and continuously improving performance in a fast-moving, high-growth environment.

Qualifications

• 3-5 years of experience in a marketing role, ideally in B2C, lifecycle, or growth marketing.
• Experience creating and managing marketing materials across multiple channels (e.g., email, direct mail, paid media, and/or toolkits).
• Ability to translate member needs into effective messaging and creative.

Responsibilities

• Lead end-to-end creation of marketing materials across products and channels (email, direct mailers, paid media).
• Translate insights into clear messaging and creative concepts tailored to each product and population.
• Brief, develop, review and launch materials with cross-functional teams on time and to quality standards.

Skills

Campaign management

Content creation

Data-driven marketing

Cross-functional collaboration

Email marketing

Digital marketing

Job description

Sword Health is seeking a Marketing Manager to lead creation of member-focused marketing materials across products and channels. You will collaborate with design, clinical, copywriting, customer success and operations to ensure timely, compliant content that drives engagement and enrollment.

The role requires translating member insights into compelling messaging, managing campaigns end-to-end, and continuously improving performance in a fast-moving, high-growth environment.