Marketing Manager

Sword; Lisboa; On-site; EUR 45,000 - 65,000; Full time

Job summary

Sword Health is seeking a Marketing Manager to lead creation of member-focused marketing materials across products and channels. You will collaborate with design, clinical, copywriting, customer success and operations to ensure timely, compliant content that drives engagement and enrollment.

The role requires translating member insights into compelling messaging, managing campaigns end-to-end, and continuously improving performance in a fast-moving, high-growth environment.

Qualifications

• 3-5 years of experience in a marketing role, ideally in B2C, lifecycle, or growth marketing.
• Experience creating and managing marketing materials across multiple channels (e.g., email, direct mail, paid media, and/or toolkits).
• Ability to translate member needs into effective messaging and creative.

Responsibilities

• Lead end-to-end creation of marketing materials across products and channels (email, direct mailers, paid media).
• Translate insights into clear messaging and creative concepts tailored to each product and population.
• Brief, develop, review and launch materials with cross-functional teams on time and to quality standards.

Skills

Campaign management

Content creation

Data-driven marketing

Cross-functional collaboration

Email marketing

Digital marketing

Job description

At Sword, we're building AI to heal billions and unlock humanity's full potential. In doing so, we're pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women's health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

AIProficiency at Sword AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

Role Sword Health is looking for a Marketing Manager to join our marketing team and lead the creation of the marketing materials that speak directly to our members. You will owner how Sword shows up in front of members across our products and a wide mix of acquisition channels, including email, direct mail, toolkits, landing pages, and paid media. This role sits at the center of a cross-functional group of designers, clinicians, copywriters, and marketing operations partners, and is responsible for turning a deep understanding of member needs into content that drives engagement and enrollment. We are looking for a creative, data-driven, and member-centric marketer who can manage multiple channels at once, move quickly, and keep improving results over time.

What you'll be doing

Lead the end-to-end creation of marketing materials for Sword Health members across our products and channels, including email, direct mailers, paid media, and more

Translate member insights, needs, and motivations into clear, compelling messaging and creative concepts tailored to each product and population

Partner closely with design, clinical, copywriting, customer success, and marketing operations teams to brief, develop, review, and launch materials on time and to Sword's quality and compliance standards

Own the planning and execution of campaigns and assets across channels, ensuring a consistent, best-in-class member experience

Analyze the main performance metrics of each channel (e.G., open and click rates, enrollment conversion, CPA, and engagement) and turn the findings into clear recommendations

Design and run tests (messaging, creative, audiences, formats) and apply the learnings to continuously improve performance

Work with clinical partners to make sure content is accurate, empathetic, and aligned with Sword's clinical approach

Work with marketing operations on audience segmentation, targeting, and campaign deployment

Report on campaign and channel performance to internal stakeholders, and surface learnings that can scale across products and channels

Stay close to the member voice by using feedback, research, and data to shape future content and strategy

What you need to have

• 3-5 years of experience in a marketing role, ideally in B2C, lifecycle, or growth marketing;
• digital health or B2B2Cexperience is a plus (but not required)

Experience creating and managing marketing materials across multiple channels (e.G., email, direct mail, paid media, and/or toolkits)

Ability to understand member needs and translate them into effective messaging and creative

Strong project management skills, with the ability to plan, prioritize, and execute multiple initiatives at once

Strong analytical skills, with a proven ability to read channel performance metrics, draw insights, and act on them

Experience working cross-functionally with design, copy, clinical, and/or operations teams to deliver projects on tight timelines

Excellent written and verbal communication skills

A member-centric and growth mindset, with the ability to empathize with our patients and their challenges

Creative and strategic thinking, with a willingness to test new ideas and push boundaries

Collaborative with team members within and across US and international locations

Experience and desire to work in a fast-moving, high-growth environment

What we would love to see (Optional)

Experience in healthcare, digital health, or other regulated industries (e.G., familiarity with HIPAA and compliant member communications)

Hands-on experience with marketing automation or CRM platforms and with paid media platforms

Experience with A/B and multivariate testing and a data-driven approach to optimization

Experience working with B2B2C models, where you market to end users on behalf of client organizations

*The range below reflects base, variable, and equity for this role.

This is a starting point, not a ceiling — once someone joins and proves they're outlier talent, we adjust quickly to make sure their compensation matches their impact.

Job titles may span more than one career level, so actual pay depends on skills, qualifications, experience, location, and market demand, among other factors. The range reflects base salary plus any variable, bonus, or sales incentives, and our estimate of the value of private company stock options where applicable. It's subject to change, and future stock value isn't guaranteed. Sword also offers additional benefits beyond total compensation.

Total Compensation Range

Country-specific benefits may vary and will be detailed separately.

Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

At Sword, we use AI to surface the right information at the right moment. However, AI never replaces human judgment.