Marketing Manager

Primetag, SA; Portugal; Presencial; EUR 45 000 - 60 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive medical insurance

Flexible work hours

Opportunities to work in nomad offices

Resumo da oferta

A fast-growing SaaS company is seeking a B2B Marketing Manager to implement marketing strategies and build community-driven marketing models. This fully remote role calls for a dynamic individual with at least 3 years of experience in B2B marketing, and a strategic mindset balanced with execution capabilities. The successful candidate will be responsible for driving brand reputation, developing value-driven content, and collaborating across departments to ensure the effective execution of marketing plans. Join an ambitious team and help shape the future of B2B marketing in an innovative environment.

Qualificações

• Minimum 3 years of experience in B2B marketing, especially in digital services.
• Strong communicator and community-builder focusing on long-term value.
• Fluency in English and possibly additional languages.

Responsabilidades

• Implement marketing strategies and coordinate with departments.
• Drive community-led growth initiatives.
• Develop content and educational resources.

Conhecimentos

B2B Marketing

Community Building

Strategic Thinking

Analytical Skills

Creative Thinking

Ferramentas

Digital Advertising

Social Media

Descrição da oferta de emprego

Primetag is a fast-growing SaaS company in the influencer marketing analytics space. We help global brands and agencies make data-driven decisions about their influencer strategies, powered by our proprietary platform and market-leading database of over 3 billion content pieces across 50+ markets. Our clients rely on us to simplify, scale, and optimize their influencer marketing operations.

Role Overview

This is a full-time remote role at Primetag. The Marketing Manager will be play an important role in driving the growth and success of our company by:

Supporting the development and leading the execution of the company marketing strategies;

Building our brand reputation towards industry experts and overall market of brands and agencies, with strong focus on relational, community-driven marketing models;

Delivering to reach prospects and generate high-quality leads;

Coordinating within the company with ownership, energy and agility the execution of the agreed marketing plan.

Who are we looking for?

We are looking for a skilled and dynamic B2B Marketing Manager to join our team. The ideal candidate has at least 3 years of experience in B2B marketing, preferably in promoting digital related services and solutions.

The candidate will be mostly valued by 3 key attributes:

Attitude: We are a dynamic, agile, proactive, and highly collaborative team. These qualities are essential for a strong cultural fit;

Strategic and execution balance: The candidate must be able to clearly understand company and brand strategies, support the development of a well sustained marketing strategy and plan, and lead its execution with strong attention to detail and full ownership;

Balance of analytical and creative thinking: Curiosity and an open mindset are essential for this role. The ideal candidate combines creative thinking with solid analytical skills, including performance measurement, market data analysis, desk research, and the ability to extract relevant facts and insights from research, product information, and publicly available data.

Responsibilities

Marketing Strategies implementation:

Own and coordinate an excellent implementation of Primetag’s global B2B marketing strategy, aligning closely with other Marketing department colleagues, Sales, Product, and Customer Success;

Drive our shift from transactional, lead-focused tactics to relational, community-driven marketing models;

Define and measure marketing KPIs that reflect long-term engagement, community health, brand equity and referrals.

Community-Led Growth & Brand Building:

Coordinate the building of genuine communities around our brand, centered on shared interests and needs of marketing professionals;

Select and manage platforms (e.g., Slack, LinkedIn groups, private forums) where customers, partners, and prospects can connect and grow together;

Foster active participation, feedback loops, and shared experiences to build loyalty and advocacy;

Launch and scale initiatives such as customer advisory boards, peer-learning cohorts, and ambassador programs.

Content, Events & Thought Leadership:

Develop value-driven content, reports, case studies, and educational resources that support community learning;

Collaborate with the Go-to-Markey and Community Manager on the delivery of branded events, invite-only roundtables, expert panels, and co-branded sessions that reinforce Primetag’s thought leadership;

Encourage cross-community collaboration and storytelling from real customers and advocates.

Demand Generation with a Community Lens:

Actively gather and showcase authentic customer reviews and testimonials to reinforce credibility and trust within the community;

Manage programs that encourage organic referrals, peer-to-peer influence, and reputation-led pipeline growth;

Use earned and owned channels (community, content, events) to drive high-quality inbound interest.

Guarantee brand assets excellency:

Assure the right implementation of brand equities, design guidelines and tone of voice across brand assets;

Guarantee the executional quality and delivery on schedule of creative development, content design, copy-writing, image & video production with the support of both in-house and external specialists on design and production, as well as the efficient usage of AI tools (e.g. copy-writing and language adaptation);

Manage and optimize our website, landing pages, and online presence to build our brand reputation and optimize lead generation.

Cross-Functional Collaboration:

Work closely with leadership to ensure marketing plans are well planned, timely implemented, and properly measured;

Collaborate with both trust and resources efficiency with the rest of the Marketing team. Currently a Go-to-Market and Community Manager and a Senior brand and design specialist;

Collaborate with Sales, Product, and Customer Success teams to integrate marketing across the customer lifecycle.

Requirements

3+ years of experience in B2B marketing, including work with digital-related services and products;

Strategic mindset with very hands-on capabilities across brand, content, growth, and relationship building;

Experience in digital advertising, martech or social media is a strong plus;

Experience executing community-led B2B marketing strategies is a strong advantage;

Good communicator and community-builder with a focus on long-term value creation;

Fluency in English (additional languages such as Spanish, Portuguese, Italian or French are a plus);

Ability to legally work under a Portugal-based contract. Portuguese citizenship or language skills are not required.

Why Join Primetag

Help lead a paradigm shift in how B2B influencer marketing is executed and scaled;

Join a mission-driven, innovation-focused company in a fast-growing sector;

Work with a talented, ambitious, and collaborative international team;

Benefit from flexibility, autonomy, and the opportunity to shape the future of B2B marketing in our industry;

The timing is perfect — join us during an exciting expansion phase, with new products and markets;

Take part in our annual “Nomad Offices” in amazing locations (the last one was in Sardinia, Italy);

Be part of a collaborative and multicultural culture, driven by product excellence and real impact.

How to Apply

Submit your application using this form .

Wellness matters We prioritize your health and well-being by offering comprehensive medical insurance to all our team members. Your wellness is our priority.

Flexibility is key Work-life balance is essential. We only require our team to work 4 core hours within European time (9am-6pm). Whether you choose to work from 9am to 1pm, 2pm to 6pm, or even take a break to surf between meetings and return later, the rest is entirely up to you.

Join us from anywhere We’re fully remote, empowering talent across borders. From time to time, we set up a nomad office in a new European location for a limited period—giving everyone the chance to connect, collaborate, and work together in person.