Digital Marketing Specialist

Primetag, SA; Portugal; Presencial; EUR 40 000 - 60 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive medical insurance

Flexible working hours

Work remotely with opportunities for in-person collaboration

Resumo da oferta

A leading data infrastructure platform seeks a Digital Marketing Specialist to drive their B2B marketing strategy from Portugal. The role involves developing and executing a comprehensive marketing strategy, optimizing SEO, managing CRM workflows, and analyzing performance metrics. Ideal candidates have over 4 years of digital marketing experience, particularly in B2B SaaS, are proficient in tools like HubSpot and Google Analytics, and are committed to driving qualified leads. This is a remote role offering flexibility and support for wellness.

Qualificações

• 4+ years of experience in Digital Marketing focusing on B2B SaaS.
• Proven track record of generating qualified leads and growing sales pipelines.
• Experience managing content and landing pages in a CMS.

Responsabilidades

• Own and execute SEO strategy end-to-end.
• Design and manage email campaigns and automated workflows.
• Manage and update website content via CMS.

Conhecimentos

SEO and content marketing

B2B marketing

CRM management

Analytics and reporting

Pipelines and funnel growth

A/B testing

Formação académica

Digital Marketing Master Degree

Ferramentas

HubSpot

Google Analytics 4

Google Search Console

Storyblok

Descrição da oferta de emprego

Creator Marketing moves fast, but the data behind it has always been fragmented, inconsistent, and built for the moment, not for scale.

Primetag was built to change that. We are the Creator Intelligence Data infrastructure platform: structuring and processing the world's largest Creator & Social Content dataset, 10+ billion pieces of content, +15M added daily, and turning fragmented creator activity into standardized, indexed, enterprise-grade data. Today, over 1000 global brands and 260 agencies trust Primetag as the reliable foundation for their Creator Marketing operations.

And now, that foundation powers something bigger. Universe by Primetag is the AI Operating System for Creator Marketing, an agentic AI layer trained on the world's deepest creator dataset. Less guesswork. More impact. At scale.

Role Overview

This is a full-time remote role at Primetag. The Digital Marketing Specialist will be the owner of Primetag's digital growth engine. Responsible for building and executing a full-funnel B2B SaaS marketing strategy that generates qualified leads, accelerates pipeline velocity, and increases conversion at every stage. From search visibility to lead nurturing, this role combines analytical rigor with hands-on execution across SEO, content, social media, and CRM. You'll work closely with Sales and Product to ensure marketing is a real driver of revenue growth.

Who are we looking for?

We're looking for a Digital Marketing Specialist who thrives at the intersection of strategy and execution. Someone who can think in funnels, move fast, and back every decision with data. You have a proven track record in B2B marketing, you know how to build organic pipelines from the ground up, and you're fluent in the tools that make it happen. But beyond the technical skills, we're looking for someone curious, proactive, and commercially minded, who takes ownership, raises the bar, and genuinely cares about impact.

Responsibilities

SEO & Content - Own and execute Primetag's SEO strategy end-to-end: keyword research, technical audits, on-page optimisation, and content planning. Create and manage content that attracts, educates, and converts target audiences across the funnel, from top-of-funnel awareness to bottom-of-funnel conversion.

Email Marketing & CRM - Design and manage email campaigns, automated workflows, lead scoring, and lifecycle sequences in HubSpot. Align CRM logic with the sales funnel to ensure smooth handoffs and strong lead quality.

Website & CMS - Manage and update website content via Storyblok. Ensure landing pages, product pages, and campaign assets are optimised for conversion and aligned with messaging strategy.

Analytics & Reporting - Own the digital analytics stack: Google Analytics 4, Google Search Console, and Google Tag Manager. Build dashboards and reports that track funnel performance, identify bottlenecks, and inform strategic decisions.

Pipeline & Funnel Growth - Work cross-functionally with Sales and Product to define ICP, align on messaging, and build campaigns that fill the top of the funnel and accelerate deals through every stage.

Testing & Optimisation - Continuously run experiments across channels, A/B tests, landing page variants, email subject lines, to improve conversion rates and channel efficiency.

Requirements

4+ years of experience in Digital Marketing with a strong focus on B2B SaaS.

Proven track record of generating qualified leads and growing sales pipelines through organic digital channels.

Deep hands-on experience with SEO, technical, on-page, and content, including tools like Google Search Console, Semrush and LLMs.

Strong proficiency in CRM Management, including email marketing, workflows, lead scoring, and reporting.

Solid command of Google Analytics 4, Google Tag Manager, and data-driven decision making.

Experience managing content and landing pages in a CMS (Storyblok experience is a plus).

Commercially minded, able to connect marketing activity to revenue outcomes.

Fluency in English (written and spoken) is mandatory.

Must be a fiscal resident of Portugal (regardless of nationality).

Bonus Points

Experience in the Creator Economy, influencer marketing, or social media analytics space.

Digital Marketing Master Degree.

Familiarity with marketing automation, lead scoring, and lifecycle marketing in HubSpot.

Experience with A/B testing and conversion rate optimisation.

Experience working in a fast-growing, international B2B SaaS environment.

Why Join Primetag

Help lead a paradigm shift in how B2B influencer marketing is executed and scaled.

Join a mission-driven, innovation-focused company in a fast-growing sector.

Work with a talented, ambitious, and collaborative international team.

Benefit from flexibility, autonomy, and the opportunity to shape the future of B2B marketing in our industry.

The timing is perfect, join us during an exciting expansion phase, with new products and markets.

Grow and learn with us, supported by our veteran engineers and our domain experts

Take part in our annual “Nomad Offices” in amazing locations.

Be part of a collaborative and multicultural culture, driven by product excellence and real impact.

How to Apply

Submit your application using this form .

Wellness matters We prioritize your health and well-being by offering comprehensive medical insurance to all our team members. Your wellness is our priority.

Flexibility is key Work-life balance is essential. We only require our team to work 4 core hours within European time (9am-6pm). Whether you choose to work from 9am to 1pm, 2pm to 6pm, or even take a break to surf between meetings and return later, the rest is entirely up to you.

Join us from anywhere We’re fully remote, empowering talent across borders. From time to time, we set up a nomad office in a new European location for a limited period—giving everyone the chance to connect, collaborate, and work together in person.