Digital Sales & Marketing Lead

Crossjoin; Almada; Híbrido; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Crossjoin is seeking a Digital Sales & Marketing Lead to drive the go-to-market strategy and accelerate growth in the B2B IT sector. You will shape the marketing funnel, lead generation programs, and collaborate with sales to convert opportunities into revenue.

This full-time hybrid role in Lisbon combines strategic leadership with hands-on execution across SEO/SEM, LinkedIn and Google Ads, content creation, and event participation to expand Crossjoin's network and win new business.

Qualificações

• Degree in Business, Marketing or similar.
• 10+ years of B2B Digital Marketing, preferably in IT or technology consulting.
• IT background with strong knowledge in DATA/AI.
• Proven leadership, KPI setting and results tracking.
• Mastery of lead generation, marketing automation, and funnel optimization.
• Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI in marketing.
• Fluency in Portuguese, English, and Spanish.

Responsabilidades

• Mentor and lead the Marketing & Sales team with clear KPIs and accountability.
• Plan and run inbound/outbound campaigns: SEO/SEM, LinkedIn Ads, Google Ads, email marketing.
• Optimize the lead journey to improve MQLs and SQLs.
• Create strategic materials: eBooks, white papers, webinars, landing pages.
• Monitor performance, report insights and adjust strategies for ROI.
• Collaborate on presentations, case studies, and commercial proposals.
• Represent Crossjoin at sector events to generate new business opportunities.

Conhecimentos

B2B Digital Marketing

Leadership

Lead generation

Marketing automation

Analytics and AI in marketing

Google Ads

LinkedIn Campaign Manager

Portuguese language

English language

Spanish language

Formação académica

Bachelor's degree in Business or Marketing

Ferramentas

Google Ads

LinkedIn Campaign Manager

Meta Ads

Analytics platforms (GA/GA4)

Marketing Automation platforms

Descrição da oferta de emprego

Job Title: Digital Sales & Marketing Lead

Location: Lisbon, Portugal
Work Regime: Full-time & Hybrid (3x office days)

Overview

We are looking for a Digital Marketing Specialist, ensuring every digital initiative translates into qualified leads and new business opportunities. You will be responsible for defining and executing the go-to-market strategy, optimizing conversion funnels, and accelerating the company's growth in the B2B IT market. This role combines strategic vision, leadership, and direct client engagement, offering you the opportunity to transform marketing efforts into real business results.

Responsibilities

• Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results.


• Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing.


• Optimize the lead journey, ensuring high-quality MQLs and SQLs.


• Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages.


• Monitor metrics and performance, reporting actionable insights to maximize results.


• Collaborate with stakeholders to develop presentations, case studies, and commercial proposals.


• Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events, and participating in fairs, conferences, and strategic encounters to expand the company's network and generate new business opportunities.

Requirements

• Degree in Business, Marketing or similar.


• +10 years of experience in B2B Digital Marketing, preferably in IT or technology consulting.


• IT background is essential, with strong knowledge in DATA/AI.


• Proven experience in team leadership, KPI setting, and results tracking.


• Mastery of lead generation strategies, marketing automation, and conversion funnel optimization.


• Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI applied to marketing.


• Fluency in Portuguese, English, and Spanish.

Benefits

• Our company does not sponsor work visas or work permits. All applicants must have the legal right to work in the country where the position is based.


• Only candidates who meet the required qualifications and match the profile requested by our clients will be contacted.

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