Marketing Manager

inGamba Bike Tours; Lisboa; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Remote work flexibility

Industry perks

Professional development

Experience tours firsthand

Job summary

inGamba Bike Tours is seeking a Marketing Manager in Lisbon (remote considered for the right candidate). You will own the marketing engine, driving leads, enquiries and bookings across digital channels with close collaboration to the Creative Director and Head of Sales.

A strong background in email, website, and social, plus AI tools, is essential. Ideal candidates have 4+ years of hands-on marketing experience, knowledge of Klaviyo, Wordpress, GA4, Google Ads, and content creation.

Qualifications

• 4+ years' hands-on marketing experience with ownership of email, website and social
• Proficient with AI tools, ideally Claude
• Hands-on with Klaviyo, Wordpress, GA4 and scheduling tools
• Attention to detail: prices, dates and trip details must be right
• Track record of meeting deadlines in a fast-paced environment
• Organized and able to juggle multiple channels
• Excellent written and spoken English
• Knowledge of cycling world and brands
• Experience in travel, hospitality or luxury brands
• Experience marketing to UK, Europe or Asia
• Portuguese, Italian or another European language

Responsibilities

• Run marketing engine day to day and improve it
• Own channels that turn interest into enquiries and bookings
• Develop marketing strategies across destinations and experiences
• Collaborate with Creative Director on content and Head of Sales on pipeline
• Plan seasonal campaigns and content calendar with the team
• Coordinate with guides and operations to capture authentic content
• Manage relationships with influencers and partners
• Oversee email marketing campaigns for lead nurturing
• Grow newsletter subscribers and engagement
• Analyze performance and adjust tactics

Skills

Email marketing

Website management

Social media

AI tools

Klaviyo

Wordpress

Google Analytics

Project management

English proficiency

Content creation

SEO

Multilingual (Portuguese/Italian)

Tools

Klaviyo

Wordpress

GA4 / Google Analytics

Google Ads

Wordpress content

Canva

WeTravel

Excel

Job description

inGamba runs premium cycling trips across Europe and beyond. Our founder, a former pro cyclist, built inGamba to give guests the same treatment a top team gives its riders: Pinarello race bikes, pro mechanics and soigneurs, full support vehicles and a ride guide on the road. Around the riding, every trip is built on exceptional places to stay and the food, wine and culture of the region.

We're a small, distributed team spread across Europe and the US. Our guests are discerning riders who expect the best in everything: the routes, the hotels, the food and the people looking after them. Our marketing needs to meet the same standard.

THE ROLE AT A GLANCE

• Title: Marketing Manager
• Reports to: COO
• Works closely with: Creative Director, Head of Sales, Operations team, Finance team
• Location: Lisbon, Portugal (preferred). Remote considered for the right candidate
• Type: Full-time, permanent. Freelance or contractor considered for the right candidate
• Start: As soon as possible

WHAT YOU'LL DO

You'll run inGamba's marketing engine day to day, and make it better. You'll own the channels that turn interest into enquiries and enquiries into bookings, working alongside our Creative Director on content and our Head of Sales on pipeline.

You'll develop marketing strategies that showcase our exceptional cycling experiences across iconic destinations, targeting cycling enthusiasts and adventure travelers who value quality, authenticity, and unforgettable experiences. We're looking for someone who can bring something new to marketing and be dedicated to working with us to grow the business together in the future.

KEY RESPONSIBILITIES

Digital Marketing

• Create leads for sales
• Manage digital presence across our website, social media and leverage partner relationships
• Manage and develop website content - you will be hands on creating articles, pages, trips and more, working closely with our Creative Director to ensure the site is compelling, engaging and arousing curiosity so people get in touch
• Updating website as needed throughout the year
• Manage our social media, especially Instagram - calendar, reels, stories, and posts working closely with Creative Director
• Focus on lead generation - strategies and implementation
• Help create compelling content showcasing trips, destinations, and cycling experiences
• Develop SEO strategies, organic and GEO (Generative Engine Optimization) + AEO (Answer Engine Optimization) and understanding how LLMs impact our recommendation
• Oversee email marketing campaigns for lead nurturing and customer retention
• Grow newsletter subscribers and engagement

Campaign Development

• Plan and execute seasonal marketing campaigns aligned with our trips and the wider cycling community
• With the Creative Director, own the calendar of content for the year to ensure we work proactively and not reactively
• Coordinate with guides and operations team to capture authentic content
• Manage relationships with cycling influencers, travel bloggers, and industry partners
• Help promote and market our Tuscan property, Borgolecchi

Customer Acquisition & Growth

• Strengthen our differentiation vs competition by working closely with Creative Director and COO
• Strengthen understanding of our offering
• Strengthen our brand so it is clear the value and experience we bring
• Analyze booking patterns and customer behavior to learn what works and what doesn't
• Working closely with sales, encourage positive customer reviews and testimonials across platforms
• Working closely with sales, coordinate and manage in-person events

Performance & Analytics

• Track marketing ROI, conversion rates, and customer acquisition costs
• Monitor competitor activities and market trends in cycling tourism
• Manage marketing budget and report on campaign performance

EXPERIENCE

• 4+ years' hands-on marketing experience, with real ownership of email, website and social
• Confident, practical use of AI tools, ideally Claude.
• Hands-on experience with Klaviyo or a similar email platform, Wordpress, GA4 and social scheduling tools. Comfortable picking up any new software quickly
• Meticulous attention to detail. Prices, dates and trip details have to be right, every time
• A track record of hitting deadlines, consistently and without chasing
• Efficient and highly organized, able to juggle many moving parts across channels
• A strong team player who thrives in a small, fast-paced, distributed team
• Excellent written and spoken English
• Knowledge of the cycling world: you ride, you know the brands, the races and the culture, and you can talk to our guests as one of them
• Experience in travel, hospitality or a luxury brand
• Experience marketing into the UK, Europe or Asia
• Portuguese, Italian or another European language

Technical Skills

• Excel at using software and project management tools
• AI experience a must, preferably Claude - understand the capabilities, when to use, and when not to use and features such as connectors, skills, and integrations
• Wordpress experience a must
• Proficiency in Google Analytics, Google Ads, and social media platforms
• Experience with email marketing platforms, preferably klaviyo
• Basic design skills helpful - you would be working with our in-house designer
• Experience of Canva would be preferable
• Experience of using the WeTravel platform would be a strong plus

Personal Attributes

• Genuine passion for cycling and travel
• An understanding of cycling, luxury brands and how they market to customers
• Self-motivated with strong project management skills and highly organized
• Efficient and productive – it's a fast-paced environment so organization is critical

WHAT WE OFFER

• Opportunity to experience our tours firsthand
• Remote work flexibility for the right candidate
• Industry perks
• Professional development in a growing niche market

SUCCESS METRICS

• Increased leads and sales
• Increased website traffic and engagement
• Growth in social media engagement and followers
• Increase in newsletter subscriber numbers
• Improved customer acquisition cost and lifetime value
• Enhanced brand recognition in cycling and travel communities
• Running the role with efficiency, great communication, and meeting the needs of colleagues

WHO WOULD YOU BE WORKING WITH?

• CEO / COO
• Creative Director
• Head of Sales
• Operational team
• Finance team
• Partners
• Freelancers