Loyalty & Subscriptions Lead — Growth & Retention

Nestle; Linda-a-Velha; Presencial; EUR 45 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Development of expertise

Culturally diverse team

Local and international exposure

Flexible working environment

Engagement and well-being activities

Competitive salary

Health Insurance

Meal allowance card

Nestlé Club discounts

Free coffee at the office

Resumo da oferta

Nestlé Lisbon seeks an experienced CRM Loyalty & Subscriptions lead to own end-to-end programs, driving acquisition, engagement, and retention across eCommerce, Retail, and Customer Care. You will collaborate with Insights, Marketing and Channels to enhance value for customers and the business.

The role requires strong analytical skills, 3+ years in CRM/loyalty, and a customer-centric mindset in a fast-paced environment. Nestlé offers a competitive salary and growth opportunities.

Qualificações

• University degree in Marketing, Business, or equivalent.
• 3+ years of experience in CRM, Loyalty, Subscriptions or a similar customer-focused commercial environment.
• Strong analytical and data-driven approach.
• Ability to lead cross-functional projects and collaborate with multiple stakeholders.

Responsabilidades

• Lead end-to-end management of subscription and loyalty programs, driving acquisition, engagement, retention and lifetime value.
• Develop and execute subscription campaigns and loyalty initiatives using customer insights and segmentation.
• Monitor program performance, identify growth opportunities and implement actions to improve retention and reduce churn.
• Coordinate exclusive member offers, experiences and communications to strengthen brand affinity.
• Collaborate with cross-functional teams to deliver a seamless omnichannel customer journey across eCommerce, Retail and Customer Care.
• Analyze customer feedback, market trends and performance data to improve programs and value proposition.
• Ensure compliance with data privacy and financial standards while maintaining high-quality processes and data.

Conhecimentos

CRM

Loyalty programs

Subscriptions

Data analytics

Cross-functional collaboration

Formação académica

University degree in Marketing

Business background

Ferramentas

CRM platforms

Descrição da oferta de emprego

Nestlé Lisbon seeks an experienced CRM Loyalty & Subscriptions lead to own end-to-end programs, driving acquisition, engagement, and retention across eCommerce, Retail, and Customer Care. You will collaborate with Insights, Marketing and Channels to enhance value for customers and the business.

The role requires strong analytical skills, 3+ years in CRM/loyalty, and a customer-centric mindset in a fast-paced environment. Nestlé offers a competitive salary and growth opportunities.