Activation Manager Portugal

LIXIL; Albergaria-a-Velha; Hybrid; EUR 42,000 - 64,000; Full time

Job summary

LIXIL is seeking a Marketing Activation Manager to strengthen our Iberia Marketing team and drive activation for Professional, Quickfix and SPA brands in Portugal. You will bridge marketing strategy and in-market execution, ensuring visibility in showrooms, project channels, and wholesale partners.

You will coordinate with marketing, digital, product, and sales teams to deliver promotions, campaigns, and product launches, while managing budgets and stock for local activation efforts.

Qualifications

• Degree in Marketing or related field.
• 5–7 years of experience in trade marketing or channel activation.
• Strong communication and analytical skills.
• Willingness to travel in Portugal; driving licence required.

Responsibilities

• Channel Activation Strategy: develop and execute activation plans for Professional, Quickfix and SPA.
• Trade Marketing Execution: improve in-store positioning with POS materials and price lists.
• Digital Campaign Guidance: support online campaigns, SEO/SEA, newsletters and content.
• Sales Collaboration: work with Channel Leaders to hit annual sales/margin targets.
• Budget Ownership: manage local A&P and CAPEX budgets for sub-brands.
• Material Production & Stock: produce activation materials and manage stock.
• Showroom & Project Channel Focus: strengthen brand presence with tools for engagement.

Skills

Trade marketing

Channel activation

Communication

Analytics

Driving licence

Education

Degree in Marketing or related field

Tools

SAP

Salesforce

Google Workspace

Job description

Europe Portugal LE_0155-Grohe Portugal Componentes Sanitarios Lda. Employee Assignment Hybrid Full Time 30 September 2026

LIXIL is a global leader in home solutions, shaping how people experience water and living spaces. We are now looking for a Marketing Activation Manager to strengthen our Iberia Marketing team and drive the activation of our Professional, Quickfix and SPA sub‑brands in Portugal.

This is a high‑impact role where marketing meets commercial execution — ensuring our brands are visible, compelling and ready to sell across all relevant channels.

About The Role

Reporting to the Leader, Marketing Iberia, you will activate promotions, campaigns, and product launches across Portugal, working closely with the marketing, digital, product, and sales teams. You will be the key link between marketing strategy and in‑market execution, ensuring our presence in showrooms, project channels and wholesale partners is best‑in‑class.

Key Responsibilities

• Channel Activation Strategy: Develop and execute activation plans for Professional, Quickfix and SPA, including promotions, sales cycle campaigns, product launches, POS/displays and loyalty programs.


• Trade Marketing Execution: Improve in‑store positioning through POS materials, displays, catalogues, brochures and price lists.


• Digital Campaign Guidance: Support the Digital Marketing Specialist on online campaigns, SEO/SEA, newsletters, websites and content for the Professional sub‑brand.


• Sales Collaboration: Work closely with Channel Leaders and sales teams to help achieve annual sales and margin targets.


• Budget Ownership: Manage local A&P and CAPEX budgets for assigned sub‑brands.


• Material Production & Stock: Produce activation materials and manage stock (POs, catalogues, displays).


• Showroom & Project Channel Focus: Strengthen brand presence and support commercial teams with tools that drive customer engagement.

What You Bring

• Degree in Marketing or related field.


• 5–7 years of experience in trade marketing or channel activation.


• Strong communication and analytical skills.


• Excellent Office Suite skills; SAP, Salesforce, or Google Workspace are a plus.


• Ability to work independently with minimal guidance.


• Driving licence (role includes travel within Portugal 2–3 times per month).


• Languages: Portuguese and English required; Spanish preferred.


• Personality: proactive, organized, decisive, comfortable engaging directly with wholesalers and clients.

Why Join Us

• Work for an industry leader with strong brand recognition.


• High‑impact role directly contributing to commercial growth in Portugal.


• Close collaboration with marketing, sales, and project teams.


• Opportunity to shape how our sub‑brands show up in the market.