Hybrid Digital Campaign Lead — Data-Driven Growth

Adecco (Portugal); Braga; Hybrid; EUR 30.000 - 40.000; Vollzeit

Zusammenfassung

Adecco (Portugal) is seeking a Digital Campaign Officer to join an international team overseeing digital campaigns across owned channels. The role focuses on developing and managing in-house promotional strategy through banners and campaigns, with responsibility for implementation, monitoring, and optimization.

You will collaborate with Project Managers, coordinate with stakeholders, and ensure campaigns meet brand and regulatory requirements while driving data‑driven improvements across local

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business Management, Digital Marketing, or a related field.
• Experience managing digital promotional plans and campaign activations.
• Knowledge of project management methodologies and tools.
• Strong analytical mindset and results‑oriented approach.
• Excellent organizational and prioritization skills.
• High level of accountability and attention to detail.

Aufgaben

• Develop and implement digital promotional campaigns.
• Manage the campaign calendar and coordinate with multiple stakeholders.
• Perform audience segmentation, configure banners in Kameleoon, and publish campaigns across digital platforms.
• Implement A/B testing and optimize campaign performance.
• Ensure content quality and compliance with legal, regulatory, and brand requirements.
• Technical Support & Training: Support the resolution of incidents related to digital campaigns.
• Train new users on the Kameleoon platform.
• Participate in testing activities for new features and platform enhancements.
• Strategy & Best Practices: Support Project Managers in defining and implementing the digital campaign strategy.
• Identify and promote best practices for both local and national campaigns.
• Contribute to the continuous improvement of processes and campaign effectiveness.
• Performance Management: Monitor and analyze campaign performance.
• Prepare performance reports and provide actionable recommendations for improvement.
• Stay up to date with new features, market trends, and digital marketing best practices.
• Propose innovative solutions to optimize results and maximize campaign impact.

Kenntnisse

Analytical mindset

Organizational skills

Prioritization

Project management

Ausbildung

Bachelor's degree in Marketing, Communications, Business Management, Digital Marketing

Tools

Kameleoon

Adobe Campaign

Jobbeschreibung

Adecco (Portugal) is seeking a Digital Campaign Officer to join an international team overseeing digital campaigns across owned channels. The role focuses on developing and managing in-house promotional strategy through banners and campaigns, with responsibility for implementation, monitoring, and optimization.

You will collaborate with Project Managers, coordinate with stakeholders, and ensure campaigns meet brand and regulatory requirements while driving data‑driven improvements across local