Digital Campaign Officer - Lisboa

Fórum Selecção; Lisboa; Hybrid; EUR 20,000 - 31,000; Full time

Job summary

Fórum Selecção in Lisbon is seeking a Digital Campaign Officer (M/F) for a Corporate Bank to lead and optimize in-house banner campaigns. You will coordinate strategy, calendar planning, and cross-functional collaboration to ensure consistent messaging and impact.

The role requires hands-on experience with Kameleoon and Adobe Campaign, plus analytics skills to improve visibility and conversion rates. The position is hybrid, based in Lisboa, and initially 12-month project with potential renewal.

Qualifications

• Proven experience in managing digital advertising campaigns.
• Experience in managing a digital animation plan.
• Fluent in French and English.

Responsibilities

• Develop and implement strategies to maximise impact of internal banner advertising.
• Manage the campaign calendar and coordinate with stakeholders for smooth execution.
• Configure banners using Kameleoon and Adobe Campaign; run A/B tests.
• Monitor campaign performance and provide monthly/quarterly reports.
• Train new team members on Kameleoon and testing processes.

Skills

Analytical Skills

Digital Marketing

Project Management

Tools

Kameleoon

Adobe Campaign

Power BI

Adobe Analytics

Job description

Fórum Selecção is looking for a Digital Campaign Officer (M/F) for a Corporate Bank (Lisbon)

Main Tasks and Goals

1. Campaign Management

   • Strategy & Planning:

     • Develop and implement strategies to maximize the impact of our internal banner advertising.
     • Manage the campaign calendar and coordinate with various stakeholders to ensure smooth execution.
     • Update the planning tool and the web plan.

   • Targeting & Configuration:

     • Conduct specific targeting for banners using dedicated targeting tools (Kameleoon / Adobe).
     • Configure banners within the Kameleoon tool.
     • Launch and publish campaigns on the platform.
     • Implement A/B testing to optimize results.

   • Quality & Compliance:

     • Ensure quality control and compliance with visual and textual standards.
     • Manage the validation process with market, legal, and compliance teams for texts and visuals, and track approvals.

2. Technical Support and Training

   • Support: Monitor and assist in resolving issues reported by teams regarding their campaigns.
   • Training: Train new team members in using the Kameleoon tool.
   • Testing: Contribute to production testing for Kameleoon updates and enhancements.

3. Strategy & Best Practices

   • Strategic Support: Support project managers in defining the overall strategy.
   • Best Practices:
   • Identify best practices and provide recommendations to teams for local campaigns.
   • Identify best practices and implement recommendations for national campaigns.

4. Performance Management

   • Analysis & Optimization: Analyze campaign performance and adjust strategies based on results to optimize visibility and conversion rates.
   • Monitoring: Monitor and assess campaign performance, including monthly and quarterly performance reviews.
   • Reporting: Prepare personalized performance reports for each establishment, including actionable recommendations.
   • Innovation:
   • Oversee new feature rollouts and testing initiatives.
   • Stay updated on market trends and best practices in digital advertising to propose innovative solutions.

Candidate Profile & Qualifications

• Professional Experience

  • Proven experience in managing digital advertising campaigns, particularly focused on in-house promotions.
  • Experience in managing a digital animation plan.

• Technical & Analytical Skills

  • Analytical Skills: Strong ability to interpret metrics and data to improve campaign performance.
  • Digital Marketing: Solid knowledge of commercial communication strategies on brand-owned spaces.
  • Project Management: Knowledge of project management techniques.

• Tools & Systems

  • Kameleoon: Basic knowledge / notions (required).
  • Adobe Campaign (or other CRM tool): Basic knowledge / notions (required).
  • Power BI (PBI): Preferred / asset.
  • Adobe Analytics: Preferred / asset.

• Language Requirements

  • French: Fluent.
  • English: Fluent.

Temporary project (12 months could be renewed.)

Schedule between 9.00 am and 6.00 pm (Hybrid)

Location: Lisboa

Regime de trabalho híbrido.