Campaign Optimization Lead - Data-Driven & A/B Testing

Match Digital; Lisboa; Presencial; EUR 40 000 - 55 000; Tempo integral

Resumo da oferta

A global strategic technology partner in Lisbon is seeking a Campaign Optimisation Specialist to enhance marketing campaigns across various channels. You will track KPIs, provide insights, and collaborate with marketing and data teams for data-driven decisions. The ideal candidate has experience with marketing automation platforms and strong analytical skills. This full-time position offers the opportunity to work in a dynamic retail environment.

Qualificações

• Experience with marketing automation platforms.
• Proven work on optimisation of marketing campaigns.
• Knowledgeable in analytics tools like Google Analytics.

Responsabilidades

• Track and analyse campaign KPIs across all channels.
• Provide insights for improving campaign performance.
• Design and analyse A/B tests to validate strategies.

Conhecimentos

Experience using marketing automation platforms

Campaign optimisation across CRM/email/SMS/push

Knowledge of campaign analytics tools

Analytical mindset

Understanding of marketing KPIs

Strong time management skills

Ferramentas

Salesforce Marketing Cloud

Adobe Campaign

Google Analytics 4

Descrição da oferta de emprego

A global strategic technology partner in Lisbon is seeking a Campaign Optimisation Specialist to enhance marketing campaigns across various channels. You will track KPIs, provide insights, and collaborate with marketing and data teams for data-driven decisions. The ideal candidate has experience with marketing automation platforms and strong analytical skills. This full-time position offers the opportunity to work in a dynamic retail environment.