Head of UK

Sova; Lisboa; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Coverflex benefits

Central offices

23 paid days-off

Job summary

SOVA is seeking a Co-founder UK to lead the expansion into the UK from Lisbon. Groundwork has started; you will shape market strategy, structure scaling, and convert early traction into a growth engine, leveraging SOVA's playbook and product range.

This is a strategic ownership role working closely with the founders and the international hub. Based in Lisbon, you will bridge the UK market with the group, building partnerships, and leading a growing team as the market scales.

Qualifications

• 3–5+ years of experience in strategy, e‑commerce growth, or general management.
• Strong understanding of the UK market and consumer health/e‑commerce experience is a plus.
• English fluency is mandatory; must be a hands-on, strategic thinker who moves fast.

Responsibilities

• Design and execute the UK go-to-market and expansion strategy.
• Define pricing, positioning, and channel priorities for the UK.
• Lead localization of content, brand voice, and communications for English audiences.
• Own online customer acquisition and retention strategy for the UK.
• Recruit and lead the future UK team and report market performance.

Skills

Strategy

E-commerce growth

General management

English fluency

Job description

WHO ARE WE?

At SOVA, we have an ambitious mission: to revolutionize women's health across Europe - and beyond. Our goal is to become the leading brand in hormonal health, offering natural and effective solutions for women at every stage of their lives.

Founded in 2021 by Eva and Solène, two sisters diagnosed with PCOS, SOVA was born from frustration with the lack of solutions available. Today, we are transforming that frustration into action. With +500% profitable growth in the past years, we are now on a mission to scale from €7M to €30M in revenue, with a major international expansion ahead.

SOVA develops high-quality supplements in collaboration with leading experts, trusted and recommended by healthcare professionals. We sell our products mainly online and start in retail at a certain level of maturity.

We are looking for a Co-founder UK to build and lead SOVA's expansion into the UK, based out of our Lisbon office.

Joining SOVA means:

• Playing a key role in a fast-growing, impact-driven company.
• Taking full ownership of a strategic area and driving its success.
• Working directly with the founders and an ambitious team passionate about women's health.
• Being part of an adventure that combines entrepreneurship, innovation, and a strong mission.

YOUR ROLE

Your mission? Take SOVA's UK expansion to the next level.

Groundwork has already started but your role is to bring real strategic depth: defining and driving the market strategy, structuring how UK scales, and turning early traction into a solid growth engine, while drawing on SOVA's proven playbook, product range, and operational backbone.

This is a strategic ownership role : you'll take what exists, challenge it, and build the plan that gets the UK to its full potential, in close collaboration with the founding team.

You'll be based in our Lisbon office, working at the intersection of the UK market and SOVA's broader international hub.

YOUR RESPONSIBILITIES

• Design and execute SOVA's go-to-market and expansion strategy for the UK, adapted from the group's existing playbook.
• Define pricing, positioning, and channel priorities (e-commerce, retail, healthcare professionals) for the UK market.

Brand & Community Building

• Lead localization of content, brand voice, and communications for English audiences.
• Identify and build partnerships with key opinion leaders, healthcare professionals, and online communities to drive awareness.

Growth & Commercial Ownership

• Own online customer acquisition and retention strategy for the UK, working closely with SOVA's central Growth team.
• Build and manage local distribution and retail partnerships where relevant.

Team & Operations

• Recruit and lead the future UK team as the market scales.
• Represent SOVA locally with partners, healthcare professionals, and media.
• Work closely with the co-founders and the central teams to align on launches, resources, and priorities.
• Report on market performance and refine strategy based on results.

PROFILE WE'RE LOOKING FOR

• 3~5+ years of experience, with a strong track record in strategy, e-commerce growth, or general management (consulting, strategy roles, or an operational role with real strategic scope are all relevant paths).
• Strong understanding of the UK market (consumer, health/wellness, or e-commerce experience is a plus).
• A true strategic thinker: comfortable stepping back to define direction, not only executing an existing plan.
• Hands‑on and resourceful, able to move fast between strategy and execution.
• Passionate about women's health and wellness.
• Fluency in English is mandatory.

COMPENSATION & TERMS

• Salary depending on profile and experience.
• 20% of your salary in benefits (Coverflex)
• Central offices in Cais Do Sodre.
• 23 paid days-off.

WHY JOIN US?

A genuine co-founder role in a fast-growing, mission-driven brand, at the earliest stage of a new market in an ambitious fast growing company that gives you a strong ownership.

Based in our Lisbon office, at the heart of SOVA's international hub.

Direct, ongoing collaboration with the founding team on group strategy.

Join a passionate team where your impact is visible every single day.

HIRING PROCESS

• Initial interview with Emma, our HR Manager