Country Manager UK

Sova; Lisboa; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Premium Health Insurance

Flexible remote days

On-site Lisbon office

Job summary

SOVA in Lisbon is seeking a strategic leader to take our UK expansion to the next level. Groundwork exists; you will define market strategy, structure scaling, and turn early traction into a robust growth engine in collaboration with the founding team.

You will own pricing, channels, localization for English audiences, and partnerships with healthcare professionals and online communities, while recruiting and guiding the future UK team as the market scales.

Qualifications

• Strong strategic thinking and planning capabilities.
• Experience driving e-commerce growth and expansion initiatives.
• Ability to operate across functions: marketing, sales, operations.

Responsibilities

• Design and drive the UK go-to-market and expansion strategy.
• Lead localization of content and brand voice for English audiences.
• Own online customer acquisition and partnerships in the UK.
• Recruit and lead the future UK team as the market scales.
• Partner with founders and central teams on launches and resource alignment.

Skills

Strategy

E-commerce Growth

General Management

Strategic Thinking

English Fluency

Job description

WHO ARE WE?

At SOVA, we have an ambitious mission: to revolutionise women's health across the world. Our goal is to become the leading brand in hormonal health, offering natural and effective solutions for women at every stage of their lives.

Founded in 2021 SOVA was born from frustration with the lack of solutions available. Today, we are transforming that frustration into action. With +600% of profitable online growth in the past years , we are now on a mission to scale from €6M to €40M in revenue, with a major expansion in internationaly and in pharmacies.

Joining SOVA means:

• Playing a key role in a fast-growing, impact-driven company and grow together.
• Taking full ownership of a strategic area and driving its success.
• Working directly with the founders and an ambitious team passionate about women's health.
• Being part of an adventure that combines entrepreneurship, innovation, and a strong mission.

YOUR ROLE

Your mission? Take SOVA's UK expansion to the next level. Groundwork has already started but your role is to bring real strategic depth: defining and driving the market strategy, structuring how UK scales, and turning early traction into a solid growth engine, while drawing on SOVA's proven playbook, product range, and operational backbone. This is a strategic ownership role : you'll take what exists, challenge it, and build the plan that gets the UK to its full potential, in close collaboration with the founding team. You'll be based in our Lisbon office, working at the intersection of the UK market and SOVA's broader international hub.

YOUR RESPONSIBILITIES

Market Strategy & Launch

• Design and execute SOVA's go-to-market and expansion strategy for the UK, adapted from the group's existing playbook.
• Define pricing, positioning, and channel priorities (e-commerce, retail, healthcare professionals) for the UK market.

Brand & Community Building

• Lead localization of content, brand voice, and communications for English audiences.
• Identify and build partnerships with key opinion leaders, healthcare professionals, and online communities to drive awareness.

Growth & Commercial Ownership

• Own online customer acquisition and retention strategy for the UK, working closely with SOVA's central Growth team.
• Build and manage local distribution and retail partnerships where relevant.

Team & Operations

• Recruit and lead the future UK team as the market scales.
• Represent SOVA locally with partners, healthcare professionals, and media.

Collaboration & Alignment

• Work closely with the co-founders and the central teams to align on launches, resources, and priorities.
• Report on market performance and refine strategy based on results.

PROFILE WE'RE LOOKING FOR

• 3~5+ years of experience, with a strong track record in strategy, e-commerce growth, or general management (consulting, strategy roles, or an operational role with real strategic scope are all relevant paths).
• Strong understanding of the UK market (consumer, health/wellness, or e-commerce experience is a plus).
• A true strategic thinker: comfortable stepping back to define direction, not only executing an existing plan.
• Hands-on and resourceful, able to move fast between strategy and execution.
• Passionate about women's health and wellness.
• Fluency in English is mandatory.

WHAT WE OFFER

• A real role with impact - your work directly shapes a fast-growing company
• International exposure as we expand across Europe
• On-site setup with flexible remote days
• Premium Health Insurance
• Access to all our supplements, of course