Head of CRM & Lifecycle Marketing

Revolut; Porto; Presencial; EUR 70 000 - 110 000; Tempo integral

Resumo da oferta

Revolut is seeking a Head of CRM to lead our owned marketing channels (in-app, email, and website) and to shape the customer communications platform from architecture to routing logic in Porto, Portugal. You’ll ensure messages are timely, relevant, and scale with our growing global audience.

In this role you will partner with Product, Engineering and Marketing to translate business needs into scalable platform capabilities, driving commercial impact through CRM initiatives and ensuring

Qualificações

• Experience in product marketing, lifecycle/CRM, or marketing operations in a hyper-growth, global tech company.
• Expertise in customer lifecycle and communications, including segmentation, routing/orchestration, channel management, cooldowns, and send governance.
• Solid platform and systems instincts to own the technical architecture of marketing channels.
• Familiarity with CMS platforms, templating, and self-serve publishing workflows.
• Knowledge of LLM-based routing or decisioning models, and how to govern them (volume controls, guardrails, QC).
• Commercially-driven mindset with proven impact on P&L/GP through marketing channels.

Responsabilidades

• Owning the platform behind our customer communications and making sure it's fast, reliable, and built to scale
• Overseeing a system that intelligently routes the right message to the right customer, sets sensible limits so people aren't over-messaged, and signs off on one-off sends
• Putting smart guardrails in place (templates, rules, and quality checks) so that as more people publish content, quality stays high and nothing breaks
• Working closely with Product, Engineering, and Marketing to turn what the business needs into platform capabilities that ship
• Reporting on revenue outcomes from in-app marketing channels

Conhecimentos

CRM marketing

Lifecycle marketing

Marketing operations

Routing/orchestration

Platform architecture

Stakeholder management

Cross-functional collaboration

Ferramentas

CMS platforms

Descrição da oferta de emprego

Revolut is seeking a Head of CRM to lead our owned marketing channels (in-app, email, and website) and to shape the customer communications platform from architecture to routing logic in Porto, Portugal. You’ll ensure messages are timely, relevant, and scale with our growing global audience.

In this role you will partner with Product, Engineering and Marketing to translate business needs into scalable platform capabilities, driving commercial impact through CRM initiatives and ensuring