Global Digital Activation Campaign Lead

Nestle; Linda-a-Velha; Hybrid; EUR 28,000 - 42,000; Full time

Job summary

Nestlé Nespresso HUB is seeking a Global Digital Activation Campaign Project Manager to drive the NABs digital activation roadmap, enabling markets to deliver omni-channel growth through CRM activation and personalization.

You will design and deliver CRM campaigns, develop templates for email, push, and SMS, and collaborate with teams to align NABs messaging across lifecycle programs. Fluency in English is required and hybrid work is offered in Lisbon.

Qualifications

• 2+ years of experience in Digital Marketing and CRM.
• Experience working in complex matrix organizations and managing multiple stakeholders across markets and regions.
• Strong commercial acumen with experience driving business growth through eCommerce and digital channels.
• Excellent project management and communication skills.
• Knowledge of CRM activation, customer engagement, audience segmentation, and personalization strategies.
• Strong attention to detail and ability to manage tight deadlines.
• Comfortable working with cross-functional and cross-cultural teams.
• Entrepreneurial spirit, growth mindset, and proactive attitude.
• Fluent English communication skills.

Responsibilities

• Design and deliver CRM campaigns integrating the NABs portfolio into the broader Nespresso CRM strategy.
• Develop CRM content and templates across email, push notifications, SMS, and other customer engagement channels.
• Collaborate with Digital Activation Programmes teams to integrate NABs messaging into lifecycle and trigger-based programs.
• Leverage customer data, segmentation, and personalization capabilities to maximize campaign relevance and engagement.
• Coordinate with internal and external creative partners to brief, test, and validate activation assets.
• Support the evolution of the OneSearch framework through insights, content, and digital activation deliverables.
• Provide markets with communication guidelines, audience segmentation insights, and personalization best practices.
• Ensure activations comply with brand standards, regulatory requirements, and global governance principles.

Skills

Digital Marketing

CRM

Stakeholder Management

Project Management

Data-driven Marketing

Campaign Personalization

Cross-functional Collaboration

English Fluency

Job description

Nestlé Nespresso HUB is seeking a Global Digital Activation Campaign Project Manager to drive the NABs digital activation roadmap, enabling markets to deliver omni-channel growth through CRM activation and personalization.

You will design and deliver CRM campaigns, develop templates for email, push, and SMS, and collaborate with teams to align NABs messaging across lifecycle programs. Fluency in English is required and hybrid work is offered in Lisbon.