EMEA Alliances Marketing Specialist

PwC Portugal; Lisboa; Presencial; EUR 42 000 - 64 000; Tempo integral

Resumo da oferta

PwC Portugal is seeking an EMEA Alliances Marketing Specialist to translate strategic ambitions into impactful marketing initiatives across the EMEA region. You will collaborate with international stakeholders and alliance teams to drive visibility, engagement, and commercial success in a fast-paced environment.

With a degree in marketing or a related field and 4+ years in B2B, SaaS, or professional services, you will develop campaigns, measure ROI, and ensure brand compliance while managing

Qualificações

• You have a degree in Marketing, Economics, Business Administration or a related field.
• You have strong communication and writing skills and can engage stakeholders effectively.
• You analyze performance and optimize programmes using data.

Responsabilidades

• Support development of a go-to-market marketing strategy and integrated programmes across EMEA.
• Own end-to-end campaign execution including planning, budget, vendor coordination, promotion, measurement, and optimization.
• Collaborate with business, sales, alliance, and global teams to develop thought leadership content.

Conhecimentos

Communication skills

Writing skills

Stakeholder engagement

Analytical mindset

Data-driven optimization

English fluency

Formação académica

Marketing or related degree

Descrição da oferta de emprego

At PwC, a career in our EMEA Alliances Technology practice will provide you with the opportunity to support strategic growth by shaping go-to-market initiatives and strengthening our brand presence across the EMEA region.

The role - EMEA Alliances Marketing Specialist

Responsibilities

In this role, you will work closely with international stakeholders, alliance teams, and business leaders to translate strategic ambitions into impactful marketing initiatives across EMEA, that drive visibility, engagement, and commercial success in a complex and fast-paced environment. Your responsibilities will include, but are not limited to:

• Support the development of an overall marketing strategy and deliver integrated marketing programmes that generate pipeline, increase brand awareness, and strengthen relationships
• Own end-to-end campaign execution, including planning, budget management, vendor coordination, promotion, measurement, and optimisation
• Partner with business, sales, alliance, and global teams to develop high-quality thought leadership, including case studies, reports, points of view, and other relevant content
• Ensure all launched campaigns comply with risk procedures, internal approvals, and brand guidelines
• Track campaign performance, ROI, and impact. Identify opportunities for continuous improvement and provide appropriate reporting
• Manage and coordinate the use of marketing development funds to maximise their impact

Your profile

• You have successfully completed a degree in Marketing, Economics, Business Administration or a related field
• You have more than 4 years of experience in B2B roles, ideally in SaaS or professional services
• Regional or global experience and alliance or partnership marketing would be an advantage
• You have a solid understanding of marketing tactics, programmes, and channel management
• You are a self-motivated professional with strong communication and writing skills, able to engage stakeholders effectively while managing multiple strategic and tactical initiative
• You have an analytical mindset with experience measuring performance and optimizing programmes based on data
• You are fluent in both written and spoken English

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