DTC Creative Strategist: Growth & Performance

Hungry Minds; Portugal; On-site; EUR 42,000 - 62,000; Full time

Job summary

Hungry Minds is seeking a DTC Creative Strategist to lead marketing strategy through audience research, creative analysis, and performance insights. Bridge data and creativity to identify growth opportunities and launch campaigns with measurable results.

Collaborate with Marketing, Performance, and Creative teams to develop briefs, test hypotheses, and monitor metrics such as CTR, ROAS, and conversions. 5+ years of experience required.

Qualifications

• 5+ years of experience in Creative Strategy, Marketing Analytics, Growth Marketing, or related roles.

Responsibilities

• Analyze marketing campaign performance across Meta, Google, TikTok, YouTube, email, and other channels.
• Conduct competitor, market, and consumer research to uncover insights for strategy.
• Develop creative briefs and strategic recommendations based on performance data and market trends.
• Generate and prioritize creative hypotheses for new ad concepts, landing pages, and campaigns.
• Partner with Designers, Copywriters, Video Producers, Media Buyers, and Marketing Managers to develop assets.
• Monitor creative performance and provide actionable recommendations to improve CTR, ROAS, and conversions.
• Build and maintain dashboards that translate data into clear business insights.
• Identify emerging industry trends and winning creative formats to stay competitive.
• Present findings and strategic insights to cross-functional teams and leadership.

Skills

Analytical mindset

Data-driven decision making

Paid media platforms

Communication & presentation

Cross-functional collaboration

Tools

GA4

Looker Studio

Tableau

Power BI

Amplitude

Mixpanel

Job description

Hungry Minds is seeking a DTC Creative Strategist to lead marketing strategy through audience research, creative analysis, and performance insights. Bridge data and creativity to identify growth opportunities and launch campaigns with measurable results.

Collaborate with Marketing, Performance, and Creative teams to develop briefs, test hypotheses, and monitor metrics such as CTR, ROAS, and conversions. 5+ years of experience required.