Digital Marketing Manager (Performance & Content)

Smith & Adams; Lisboa; Presencial; EUR 35 000 - 52 000; Tempo integral

Resumo da oferta

Smith & Adams is seeking a hands-on Digital Marketing Specialist to drive paid media, lead nurturing and content across the Group's brands. This execution-focused role offers ownership over campaigns and data-driven optimization.

You will launch and optimise campaigns on Meta, Google and LinkedIn, build nurture flows, coordinate creatives and report on performance to the Executive Board.

Qualificações

• 3 to 5 years of hands-on digital marketing experience.
• Proven ability to run paid campaigns on Meta and Google with budgets.
• Experience with marketing automation and CRM tools.
• Strong English copywriting; Portuguese is a strong advantage.
• Analytical, organised and self-directed.

Responsabilidades

• Plan, launch and optimize paid media campaigns across brands.
• Build and maintain lead nurturing flows via email, WhatsApp and CRM.
• Create content for ads, landing pages, emails, and social.
• Coordinate creatives and maintain brand consistency across channels.
• Analyze performance and report weekly with actionable insights.

Conhecimentos

Paid media campaigns

Analytics

Copywriting

Lead nurturing

Ferramentas

HubSpot

Klaviyo

Brevo

ActiveCampaign

Mailchimp

GA4

GA2

Google Tag Manager

Looker Studio

Figma

Canva

Adobe Creative Suite

Webflow

Descrição da oferta de emprego

Smith & Adams is an investment, development and operating company dedicated to creating, growing and managing exceptional businesses across multiple industries.

Our portfolio spans investment, real estate development, property management, hospitality and food & beverage, bringing together entrepreneurial thinking, operational excellence and long-term value creation.

As our portfolio continues to expand, we are looking for a hands-on Digital Marketing Specialist to run paid media, lead nurturing and content across the Group's brands.

The Role

This is an execution-focused role for someone who builds campaigns, not just plans them.

You will own the day-to-day of our digital marketing: launching and optimising paid campaigns, building the email and WhatsApp flows that turn leads into conversations, and producing the content that feeds both. You will work closely with the Executive Board and with the commercial teams, with direct visibility over the numbers your work produces.

You will not be managing a team. You will be the person who gets campaigns live, reads the data and makes them better.

Key Responsibilities

Paid Media

Plan, launch and optimise campaigns on Meta, Google and LinkedIn across multiple brands.

Build and test audiences, creatives, copy and landing pages.

Manage budgets, monitor CPL, CPA and ROAS, and reallocate spend based on performance.

Set up and maintain tracking: pixels, conversion APIs, GA4, UTMs and lead source attribution.

Report weekly on campaign performance with clear reads on what to change and why.

Lead Nurturing & CRM

Build and maintain lead nurturing flows across email, WhatsApp & CRM automations.

Design segmentation and lifecycle logic (new lead, qualified, dormant, reactivation).

Write and test the sequences: subject lines, messages, timing, follow-up cadence.

Work with the sales team to close the loop between marketing-generated leads and actual conversions.

Keep lead data clean and the funnel measurable end to end.

Content

Produce and schedule content across social channels for the Group's brands.

Write copy for ads, landing pages, emails, social and sales collateral.

Brief and coordinate photographers, videographers and freelancers, and edit or assemble content when needed.

Maintain content calendars aligned with campaign and commercial priorities.

Design (strong advantage)

Produce ad creatives, social assets, landing page layouts and presentation materials.

Adapt existing brand systems into new formats without breaking consistency.

Work in Figma, Canva or Adobe Creative Suite; basic video editing and motion are a plus.

Brand Consistency

Apply each brand's identity correctly across every channel and touchpoint.

Keep visual and written communication consistent as the portfolio grows.

What We're Looking For

3 to 5 years of hands-on experience in digital marketing, performance marketing or growth.

Proven experience running paid campaigns on Meta and Google with real budget responsibility.

Practical knowledge of marketing automation and CRM tools (HubSpot, Klaviyo, Brevo, ActiveCampaign, Mailchimp or similar).

Comfortable with analytics and tracking: GA2, GA4, Meta Events Manager, Google Tag Manager, Looker Studio or equivalent.

Strong copywriting in English; Portuguese is a strong advantage.

Design skills are a significant plus: Figma, Canva or Adobe Creative Suite.

Analytical, organised and self-directed. You should be able to take a brief and ship without close supervision.

Curiosity for tools and automation. Familiarity with no-code tools, APIs or AI-assisted workflows is welcome.

Considered a Plus

Experience marketing in real estate, investment, hospitality or F&B.

Experience with lead-generation funnels for high-value or long-cycle products.

Basic HTML/CSS or experience editing landing pages in Webflow, Framer, WordPress or similar.

Video editing and short-form content production.

What We Offer

A role with real ownership over budget, channels and results, without layers of approval.

Exposure to a diverse portfolio of brands and businesses across several industries.

Direct access to decision-makers and fast execution cycles.

A collaborative, entrepreneurial and ambitious working environment.

Competitive remuneration with clear room to grow into a broader marketing role as the Group expands.

If you like building campaigns, watching the numbers move and having your hands on both the strategy and the execution, we would like to hear from you.