Digital Sales & Marketing Lead

Crossjoin; Viseu; Híbrido; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

A Crossjoin, sediada em Lisboa, procura um Digital Sales & Marketing Lead para definir e executar a estratégia go-to-market, otimizar funis de conversão e acelerar o crescimento no mercado B2B de IT. O regime é Full-time, híbrido (3 dias no escritório).

Responsabilidades: orientar a equipa de Marketing & Sales, estabelecer KPIs, planejar campanhas inbound/outbound (SEO/SEM, LinkedIn Ads, Google Ads, email), melhorar a jornada de leads, criar eBooks, white papers e webinars, monitorizar

Qualificações

• B2B marketing com foco em IT/consulting.
• Liderança de equipa com definição de KPIs.
• Experiência avançada em geração de leads e automação.

Responsabilidades

• Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results.
• Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing.
• Optimize the lead journey, ensuring high-quality MQLs and SQLs.
• Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages.
• Monitor metrics and performance, reporting actionable insights to maximize results.
• Collaborate with stakeholders to develop presentations, case studies, and commercial proposals.
• Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events, and participating in fairs, conferences, and strategic encounters to expand the company's network and generate new business opportunities.

Conhecimentos

B2B Marketing

Team Leadership

Lead Generation

Marketing Automation

Analytics

Google Ads

LinkedIn Ads

Meta Ads

Conversion Funnel

AI Marketing

Formação académica

Business/Marketing Degree

Ferramentas

Google Ads

LinkedIn Campaign Manager

Meta Ads

Marketing Automation Platform

Descrição da oferta de emprego

Descrição do cargo

Job Title: Digital Sales & Marketing Lead

Location: Lisbon, Portugal

Work Regime: Full-time & Hybrid (3x office days)

Overview

We are looking for a Digital Marketing Specialist, ensuring every digital initiative translates into qualified leads and new business opportunities. You will be responsible for defining and executing the go-to-market strategy, optimizing conversion funnels, and accelerating the company's growth in the B2B IT market. This role combines strategic vision, leadership, and direct client engagement, offering you the opportunity to transform marketing efforts into real business results.

Responsibilities

• Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results.
• Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing.
• Optimize the lead journey, ensuring high-quality MQLs and SQLs.
• Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages.
• Monitor metrics and performance, reporting actionable insights to maximize results.
• Collaborate with stakeholders to develop presentations, case studies, and commercial proposals.
• Act as the initial point of contact with potential clients, representing Crossjoin at sector meetings and events, and participating in fairs, conferences, and strategic encounters to expand the company's network and generate new business opportunities.

Requirements

• Degree in Business, Marketing or similar.
• +10 years of experience in B2B Digital Marketing, preferably in IT or technology consulting.
• IT background is essential, with strong knowledge in DATA/AI.
• Proven experience in team leadership, KPI setting, and results tracking.
• Mastery of lead generation strategies, marketing automation, and conversion funnel optimization.
• Advanced experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, Analytics and AI applied to marketing.
• Fluency in Portuguese, English, and Spanish.

Benefits

• Our company does not sponsor work visas or work permits. All applicants must have the legal right to work in the country where the position is based.
• Only candidates who meet the required qualifications and match the profile requested by our clients will be contacted.

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