Digital Campaign Officer (French Speaker)

Randstad Portugal; Lisboa; On-site; EUR 42,000 - 60,000; Full time

Benefits offered by this job

Integrate a renowned company in a mult

Job summary

Randstad Portugal is recruiting for a client, a renowned bank, seeking a Digital Campaign Officer (French Speaker) in Lisbon. You will manage and develop our strategy to enhance our digital spaces, overseeing in-house banners across our platforms.

You will lead strategy development, execution, targeting, quality control, training, testing, and reporting to optimize visibility and conversions. Fluent French and English are required.

Qualifications

• Proven experience managing digital advertising campaigns, especially in-house promotions.
• Strong analytical skills to interpret metrics and improve performance.
• Experience with campaign targeting and platform configuration.

Responsibilities

• Campaign Management: develop and execute banner campaigns, manage calendar, coordinate stakeholders.
• Targeting & Configuration: use Kameleoon/Adobe tools to target and launch campaigns; run A/B tests.
• Quality & Compliance: ensure visuals/texts meet standards; coordinate with legal and compliance teams.
• Technical Support and Training: assist teams, train on Kameleoon, participate in testing.
• Strategy & Best Practices: support PMs, identify local and national best practices for campaigns.
• Performance Management: analyze results, prepare reports, and propose optimizations.

Skills

Campaign management

Data analysis

Project management

Tools

Kameleoon

Adobe Campaign

Power BI

Adobe Analytics

Job description

randstad SSC is recruiting for a client, a renowned bank that´s seeking a Digital Campaign Officer (French Speaker)

responsabilidades chave

your role:

you will play a keyrole in managing and developing our strategy to enhance our digital spaces. Yourresponsibilities will encompass strategy development, execution, and oversight of the in-house promotional channel (banners) across our digital platforms.

Main Tasks and Goals

1. Campaign Management
   • Strategy & Planning:
     • Develop and implement strategies to maximize the impact of ourinternal banner advertising.
     • Manage the campaign calendar and coordinate with variousstakeholders to ensure smooth execution.
     • Update the planning tool and the web plan.
   • Targeting & Configuration:
     • Conduct specific targeting for banners using dedicated targetingtools (Kameleoon / Adobe).
     • Configure banners within the Kameleoon tool.
     • Launch and publish campaigns on the platform.
     • Implement A/B testing to optimize results.
   • Quality & Compliance:
     • Ensure quality control and compliance with visual and textualstandards.
     • Manage the validation process with market, legal, and complianceteams for texts and visuals, and track approvals.
2. Technical Support and Training
   • Support: Monitor and assist in resolving issues reported by teamsregarding their campaigns.
   • Training: Train new team members in using the Kameleoon tool.
   • Testing: Contribute to production testing for Kameleoon updates andenhancements.
3. Strategy & Best Practices
   • Strategic Support: Support project managers in defining the overallstrategy.
   • Best Practices:
     • Identify best practices and provide recommendations to teams forlocal campaigns.
     • Identify best practices and implement recommendations fornational campaigns.
4. Performance Management
   • Analysis & Optimization: Analyze campaign performance and adjuststrategies based on results to optimize visibility and conversion rates.
   • Monitoring: Monitor and assess campaign performance, includingmonthly and quarterly performance reviews.
   • Reporting: Prepare personalized performance reports for eachestablishment, including actionable recommendations.
   • Innovation:
     • Oversee new feature rollouts and testing initiatives.
     • Stay updated on market trends and best practices in digitaladvertising to propose innovative solutions.

competências

if you have:

Professional Experience

• Proven experience in managing digital advertising campaigns,particularly focused on in-house promotions.
• Experience in managing a digital animation plan.

Technical & Analytical Skills

• Analytical Skills: Strong ability to interpret metrics and data to improvecampaign performance.
• Digital Marketing: Solid knowledge of commercial communicationstrategies on brand-owned spaces.
• Project Management: Knowledge of project management techniques.

Tools & Systems

• Kameleoon: Basic knowledge / notions (required).
• Adobe Campaign (or other CRM tool): Basic knowledge / notions(required).
• Power BI (PBI): Preferred / asset.
• Adobe Analytics: Preferred / asset.

Language Requirements

• French: Fluent (at least C1 level).
• English: Fluent (at least C1 level).

principais benefícios

• Integrate a renowned company in a multicultural environment in a temporary position;