Cms Developer - Remote

Odixcity Consulting; Almada; Teletrabalho; EUR 38 000 - 56 000; Tempo integral

Resumo da oferta

Odixcity Consulting is seeking a data-driven YouTube Strategist to lead channel strategy and scale performance. You will own content pipelines, optimize SEO, and drive engagement and monetization, transforming the channel into a measurable growth engine.

You will collaborate with writers, videographers, and editors, briefing them on hooks, titles, thumbnails, and pacing while analyzing post-publish metrics to inform future content.

Qualificações

• Strong experience growing YouTube channels (own or client).
• Deep understanding of the YouTube algorithm, SEO, and community guidelines.
• Ability to translate data from YouTube Analytics into actionable strategies.
• Excellent written and verbal communication, with ability to brief creative teams.

Responsabilidades

• Develop long-term content strategies aligned with business goals and YouTube SEO.
• Conduct audience research and competitor analyses to spot topics and opportunities.
• Guide writers, videographers, editors to ensure content serves strategic goals.
• Optimize titles, descriptions, tags, and thumbnails to boost CTR and watch time.
• Monitor metrics (retention, CTR, watch time, subs) with YouTube Studio and translate insights into improvements.
• Maintain an editorial calendar and optimise production workflows.

Conhecimentos

YouTube Strategy

Audience Insights

SEO for YouTube

Content Planning

Storytelling & Visual Branding

Data-Driven Decision Making

Formação académica

Bachelor's degree in Marketing/Communications/Digital Media

Descrição da oferta de emprego

We are seeking a data-driven and highly creative YouTube Strategist to lead and scale our channel presence. In this role, you will be the core visionary behind our video content pipeline, taking ownership of our channel's performance, audience retention, and overall monetization. You will dive deep into audience insights, competitor analysis, and YouTube SEO to build tailored content strategies. You will be in charge as the architect for end-to-end strategy—from conceptualizing scroll-stopping hooks, titles, and thumbnails to briefing our creative teams and analyzing post-publish metrics and as well be accountable for transforming our YouTube presence into a high-performing engine that drives brand awareness, audience engagement, and measurable business results (such as lead generation or direct revenue).

Job Responsibilities

Channel Strategy & Planning: Develop and execute long-term content strategies aligned with overarching business goals, optimizing for both YouTube search (SEO) and suggested video algorithms.

Research & Ideation: Conduct comprehensive audience research and competitor analyses to spot trending topics and identify high-value content opportunities.

Creative Direction & Optimization: Guide the creative team (writers, videographers, editors) to ensure every video serves a strategic purpose.

Oversee the optimization of titles, descriptions, tags, and thumbnails to maximize Click-Through Rates. Performance Analysis: Continuously monitor and analyze key metrics (audience retention, CTR, watch time, subscriber growth) using YouTube Studio, and translate these insights into actionable channel improvements. Workflow Management: Create and maintain an editorial calendar, optimizing production workflows to ensure consistent, high-quality content delivery.

Cross-Functional Collaboration: Partner with other marketing units (social media, paid ads, product marketing) to seamlessly integrate YouTube videos across the wider marketing ecosystem.

Monetization & Partnerships: Explore and capitalize on monetization opportunities, brand sponsorships, and merchandise integrations if applicable to the channel's objectives.

Job Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience) Proven experience with demonstrated success in growing YouTube channels (your own or past clients'), backed by a strong portfolio or case studies. Deep, up-to-date understanding of the YouTube algorithm, SEO best practices, and community guidelines. Exceptional ability to read, interpret, and translate complex data from YouTube Analytics into actionable content strategies. A strong eye for storytelling, visual branding, high-converting thumbnails, and engaging video pacing. Excellent written and verbal communication skills, with the ability to clearly convey strategic briefs and creative feedback to a production team. Project Management: Strong organizational skills and the ability to juggle multiple projects concurrently in a fast-paced environment.