Chief Digital & Ecommerce Leader, B2C Services (Hybrid)

Cranberry Panda; Porto; Hybrid; EUR 90,000 - 125,000; Full time

Job summary

Cranberry Panda is embarking on a major digital transformation and is seeking a Head of Digital & Ecommerce to own the B2C digital and ecommerce agenda. This senior role will steer performance across markets and currencies, shaping a cohesive digital and commercial strategy.

You will lead a small team, work closely with CRM, content and IT, and drive improvements across the website, checkout and overall customer journey to unlock revenue and growth.

Qualifications

• Senior digital and Ecommerce experience with strong commercial ownership.
• Experience improving conversion, checkout performance, customer journeys and online revenue.
• Experience leading a small team where focus and prioritisation matter.
• Experience across multiple markets or currencies.

Responsibilities

• Own the digital and Ecommerce roadmap across multiple markets.
• Improve the website, checkout and wider customer journey to increase conversion and revenue.
• Identifying where self-serve Ecommerce can improve the customer experience.
• Develop opportunities across pricing, bundling, cross-sell and upsell.
• Overseeing digital acquisition performance across paid media and SEO.
• Using data to establish KPIs and prioritise the areas with the biggest commercial impact.
• Managing agencies and ensuring budgets and performance remain on track.
• Working closely with Sales, CRM, Content, IT and other senior stakeholders.

Skills

Senior Ecommerce

Analytics

Team leadership

Multi-market

Paid media & SEO

Job description

Cranberry Panda is embarking on a major digital transformation and is seeking a Head of Digital & Ecommerce to own the B2C digital and ecommerce agenda. This senior role will steer performance across markets and currencies, shaping a cohesive digital and commercial strategy.

You will lead a small team, work closely with CRM, content and IT, and drive improvements across the website, checkout and overall customer journey to unlock revenue and growth.