E-commerce Brand Manager

ADFIX; Lisboa; Remote; EUR 40,000 - 60,000; Full time

Benefits offered by this job

High-autonomy environment

Flexible work conditions

Opportunities for growth into senior roles

Job summary

A leading ecommerce firm in Lisbon is seeking a Brand Manager who will oversee brand performance and contribute to revenue growth. You will own marketing strategies across channels, such as paid media and social content, ensuring a unified customer journey. The ideal candidate must possess strong expertise in DTC ecommerce and be comfortable making fast, confident decisions while managing multiple priorities. This role offers a high-autonomy environment with opportunities for professional growth and remote work flexibility.

Qualifications

• Strong understanding of DTC ecommerce.
• Experience working with Meta Ads and Google Ads at a strategic level.
• Solid Shopify and conversion rate optimization knowledge.
• Ability to manage multiple brands and competing priorities.

Responsibilities

• Own full performance across all assigned brands.
• Scale Meta and Google campaigns profitably.
• Improve product pages and drive conversion.
• Guide concepts and ensure brand consistency across all channels.

Skills

Strong understanding of DTC ecommerce

Experience with Meta Ads

Experience with Google Ads

Solid Shopify knowledge

Commercial thinking

Ability to manage multiple brands

High-ownership mindset

Job description

At Adfix, we build and scale direct-to-consumer brands with performance at the core. We're looking for a Brand Manager who thinks like a business owner — someone who takes full accountability for revenue, not just tasks.

This is a high‑ownership role sitting at the intersection of paid media, ecommerce, creative, and commercial strategy. You will work alongside specialists — but the outcomes belong to you.

What You’ll Own

Revenue & Growth

• Own full performance across all assigned brands
• Scale Meta and Google campaigns profitably
• Monitor and act daily on ROAS, CPA, AOV, and CVR
• Identify growth opportunities and push execution fast

Shopify & Conversion Optimisation

• Own the end‑to‑end ecommerce experience
• Improve product pages, collections, and landing pages
• Drive conversion through structure, UX, and messaging
• Work with designers and developers to ship changes

Merchandising & Commercial Strategy

• Decide what to push, bundle, and discount
• Build pricing strategies and promotional mechanics
• Create and execute commercial calendars — sales, drops, seasonal campaigns
• Align all offers with stock levels and demand cycles

Creative Direction

• Guide concepts, messaging angles, and brand positioning
• Work with creative strategists and designers on converting ideas
• Ensure consistency across ads, website, and social from brief to live

Channel Alignment

• Unify paid ads, email, website, and organic into one system
• Sync creatives, offers, and landing pages across every touchpoint
• Remove friction at every stage of the customer journey

Inventory & Stock Awareness

• Understand stock levels and product priorities at all times
• Support smart stock rotation through targeted campaigns
• Never scale products that cannot sustain demand

Social & Content Direction

• Oversee the strategic direction of Instagram and TikTok
• Align organic content with paid strategy
• Ensure consistent, on‑brand execution across platforms

Requirements

What we’re looking for

• Strong understanding of DTC ecommerce
• Experience working with Meta Ads and Google Ads at a strategic level
• Solid Shopify and CRO knowledge
• Commercial thinking — focused on revenue, not just activity
• Ability to manage multiple brands and competing priorities
• High‑ownership mindset with fast, confident decision‑making

How Success Is Measured

• Growth in revenue and profitability across assigned brands
• Measurable improvement in conversion rate and AOV
• Stronger, scalable creative assets
• Better structured offers and merchandising
• Clear, well‑executed commercial calendars

This Role Is Not

• A project manager — you drive outcomes, not timelines
• A social media manager — content is a lever, not the job
• A branding‑only role — everything must move the business forward

Benefits

• A high‑autonomy environment where your leadership genuinely shapes client success
• A senior, low‑politics team that values craftsmanship and ownership
• Remote‑first culture, flexible work conditions and async‑friendly communication
• Opportunities to work with fast‑growing ecommerce brands
• Room to grow into senior leadership roles