Campaign Optimisation Specialist

Match Digital; Lisboa; Presencial; EUR 40 000 - 55 000; Tempo integral

Resumo da oferta

A global strategic technology partner in Lisbon is seeking a Campaign Optimisation Specialist to enhance marketing campaigns across various channels. You will track KPIs, provide insights, and collaborate with marketing and data teams for data-driven decisions. The ideal candidate has experience with marketing automation platforms and strong analytical skills. This full-time position offers the opportunity to work in a dynamic retail environment.

Qualificações

• Experience with marketing automation platforms.
• Proven work on optimisation of marketing campaigns.
• Knowledgeable in analytics tools like Google Analytics.

Responsabilidades

• Track and analyse campaign KPIs across all channels.
• Provide insights for improving campaign performance.
• Design and analyse A/B tests to validate strategies.

Conhecimentos

Experience using marketing automation platforms

Campaign optimisation across CRM/email/SMS/push

Knowledge of campaign analytics tools

Analytical mindset

Understanding of marketing KPIs

Strong time management skills

Ferramentas

Salesforce Marketing Cloud

Adobe Campaign

Google Analytics 4

Descrição da oferta de emprego

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Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 90m customers, who in turn generate €33bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

Following the recent success of a newly launched suite of marketing products, our client is looking for a Campaign Optimisation Specialist to collaborate with marketing and data teams to monitor, evaluate, and optimise marketing campaigns across email, SMS, and push notifications.

This Campaign Optimisation Specialist will be responsible for the day-to‑day optimisation of these marketing campaigns and is a key role maximising the impact of marketing campaigns, ensuring data‑driven decision making and enhancing campaign effectiveness.

As Campaign Optimisation Specialist, you will:

• Track, analyse, and interpret campaigns KPIs across all channels, measuring campaign effectiveness and ROI.
• Provide actionable recommendations and insights to improve campaign performance and audience targeting & segmentation.
• Design, implement, and analyse A/B tests and other experiences to validate performance strategies.
• Develop dashboards and reports to ensure that global stakeholders are clear on campaign outcomes and performance.
• Collaborate closely with marketing and data teams to align campaign objectives with performance and data‑driven optimisations.

To apply, you should have:

• Experience using marketing automation platforms such as a Salesforce Marketing Cloud, Adobe Campaign, SAS 360 or similar.
• Worked on the optimisation of marketing campaigns across CRM / email / SMS / push.
• Knowledge of campaign analytics tools such as Google Analytics 4, Adobe Analytics, SAS 360 or similar.
• An analytical and problem solving mindset with the ability to translate data into insights.
• An understanding of marketing KPIs, attribution models, and optimisation techniques.
• Strong time management, reporting, communication, and presentation skills.
• Familiarity with project management tools.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Analyst

Industries: Retail Apparel and Fashion, Retail Luxury Goods and Jewelry, Technology, Information and Media

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