B2C-B2M Automation Specialist

Pluxee; Lisboa; On-site; EUR 42,000 - 62,000; Full time

Job summary

Pluxee, a global player in Employee Benefits and Engagement, is seeking a B2C/B2M Automation Specialist to develop and optimize marketing automation strategies across end-users and merchant partners.

You will manage campaigns, lead generation and nurturing workflows, integrate with CRM tools, and collaborate with cross-functional teams to drive engagement, retention and conversion. Fluency in English is required; experience with Brevo or HubSpot is a plus.

Qualifications

• Minimum 3–5 years of experience in marketing automation in B2C/B2M contexts.
• Hands-on expertise with Brevo, HubSpot, or similar platforms.
• Experience in lead acquisition, audience expansion and outbound marketing is a plus.
• Strong understanding of segmentation, personalization, lifecycle marketing, and lead management.
• Analytical mindset with ability to track and act on data-driven insights.

Responsibilities

• Manage and optimize B2C and B2M marketing automation platforms to support engagement, lead generation, retention and conversion.
• Design audience segmentation and personalization tactics for automated campaigns.
• Plan, execute and improve email and lifecycle campaigns based on behavioral triggers and real-time data.
• Develop and optimize lead generation and nurturing workflows to increase merchant lead quality and conversion.
• Manage and refine lead scoring models to prioritize high-value prospects.
• Support growth through audience expansion, list sourcing, enrichment and activation workflows.
• Ensure seamless integration with CRM tools to maintain data consistency and tracking.
• Monitor campaign performance and optimize ROI, LTV and conversion rates.
• Collaborate with digital marketing, product and sales to align automation with business goals.

Skills

Marketing automation

Lead generation

Email marketing

Lifecycle marketing

Audience segmentation

Data-driven insights

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing or Business

Tools

Brevo

HubSpot

Salesforce

Microsoft Dynamics

Job description

Pluxee is a global player in Employee Benefits and Engagement that operates in 28 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Well-being, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,600 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 37 million+ consumers and 1.7 million+ merchants.

Conducting business for more than 45 years, Pluxee is committed to creating a positive impact on local communities, supporting well-being at work for employees, and protecting the planet.

As a B2C/B2M Automation Specialist, you will be responsible for developing and optimizing marketing automation strategies for both end-users (B2C) and merchant partners (B2M). You will execute personalized campaigns, manage lead generation and nurturing processes, and improve the overall customer and merchant journey through automation and CRM integration. Your role will be instrumental in improving engagement, retention, and conversion across both segments.

What you'll be doing:

• Manage and optimize B2C and B2M marketing automation platforms (e.g., Brevo, HubSpot) to support engagement, lead generation, retention, and conversion strategies.
• Design and implement audience segmentation and personalization tactics to improve the effectiveness of automated campaigns.
• Plan, execute, and continuously improve email and lifecycle campaigns based on behavioral triggers and real-time data.
• Develop and optimize lead generation and nurturing workflows to increase the quality and conversion of merchant leads.
• Manage and refine lead scoring models to prioritize and convert high-value prospects efficiently.
• Support growth initiatives through audience expansion strategies, acquisition database management, list sourcing, enrichment and activation workflows to increase merchant prospect volume and pipeline generation.
• Ensure seamless integration with CRM tools (e.g., Salesforce, Microsoft Dynamics) to maintain data consistency and tracking.
• Monitor campaign performance, interpret insights, and optimize ROI, customer lifetime value (LTV), and conversion rates.
• Collaborate with cross-functional teams (digital marketing, product, sales) to align automation strategies with business objectives.
• Stay informed on best practices, trends, and innovations in marketing automation and customer journey optimization.
• Minimum 3-5 years of experience in marketing automation, with proven results in B2C and/or B2M contexts.
• Hands-on expertise with platforms such as Brevo, HubSpot, or similar.
• Experience in lead acquisition strategies, audience expansion, prospect database management and outbound marketing initiatives is a plus.
• Strong understanding of audience segmentation, personalization, lifecycle marketing, and lead management.
• Demonstrated experience in designing and optimizing email marketing and automation strategies.
• Analytical mindset with the ability to track, interpret, and act on data-driven insights.
• Collaborative spirit with strong communication skills and the ability to work cross-functionally.
• Strategic and results-oriented, capable of tailoring automation to both consumer and merchant journeys.
• Bachelor's degree in Marketing, Business, or a related field is a plus.
• Full working proficiency in English.

You will be part of the Digital Marketing Spoke team covering France, Portugal, Tunisia and Morocco. You will report to the Spoke B2B Digital Marketing Orchestration Manager and work closely with key country stakeholders in marketing, sales, and product.

**This job opportunity is restricted to France, Portugal, Tunisia and Morocco.

Happy at work

1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter - a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace well-being and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growing opportunities are a given.