B2B Marketing Lead: Brand & Digital Growth + Equity

Keenfinity; Ovar; Presencial; EUR 35.000 - 39.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

On-site medical office

Gym / sport activities

Training opportunities

Career progression

Global exchange

Discounts

Descripción de la vacante

Keenfinity Group is seeking a Senior Marketing Specialist to strengthen the Keenfinity brand and drive B2B growth across digital and offline channels. You will translate complex technical information into compelling customer-focused content and support market positioning.

You will manage campaigns on LinkedIn, conduct market benchmarking, and develop case studies while coordinating with international stakeholders.

Formación

• Degree in Marketing, Communication or a related field.
• At least 5 years of experience in B2B Marketing, Brand Management or Marketing Communications.
• Experience in industrial, manufacturing, electronics or technology sectors is an advantage.
• Experience with digital marketing, branding and content development.
• Experience working with international stakeholders and cross-functional teams.

Responsabilidades

• Support the development of KEENFINITY brand positioning.
• Conduct market and competitor benchmarking.
• Ensure consistent application of the KEENFINITY brand across all channels and materials.
• Develop and execute B2B marketing initiatives targeting key decision-makers.
• Contribute marketing expertise to customer-facing messaging and content, ensuring clear and compelling communication of the KEENFINITY value proposition.
• Translate complex business and technical information into relevant B2B content tailored to different audiences and stages of the customer journey.
• Develop customer success stories, case studies and other marketing materials.
• Drive B2B digital marketing initiatives, including LinkedIn, LinkedIn Campaign Manager, content planning and lead generation.
• Identify opportunities to improve digital performance, engagement and business growth through data-driven recommendations.

Conocimientos

B2B marketing

Brand management

Content development

Digital marketing

Project management

Communications storytelling

Stakeholder management

English proficiency

Portuguese proficiency

Educación

Marketing/Communications degree

Herramientas

LinkedIn

LinkedIn Campaign Manager

SEO

Website management

Descripción del empleo

Keenfinity Group is seeking a Senior Marketing Specialist to strengthen the Keenfinity brand and drive B2B growth across digital and offline channels. You will translate complex technical information into compelling customer-focused content and support market positioning.

You will manage campaigns on LinkedIn, conduct market benchmarking, and develop case studies while coordinating with international stakeholders.