Senior Marketing Specialist (m/f/div)

Keenfinity Group; Aveiro; Hybrid; EUR 35,000 - 39,000; Full time

Benefits offered by this job

Health insurance

On-site medical office

Gym access

Training & certifications

Career progression

Job summary

Keenfinity Group is seeking a Senior Marketing Specialist to strengthen our brand and drive growth through strategic B2B marketing initiatives in Portugal. You will support marketing and brand activities across digital and offline channels, translating tech details into clear messaging for key decision-makers.

With 5+ years in B2B marketing, you will shape campaigns, content, and customer stories while collaborating with international teams to elevate KEENFINITY’s market position and engagement.

Qualifications

• Degree in Marketing, Communication or related field; technical understanding is a plus.
• Minimum 5 years in B2B Marketing, Brand Management or Marketing Communications.
• Experience with digital marketing, branding and content development.
• Experience with international stakeholders and cross-functional teams.

Responsibilities

• Strengthen KEENFINITY brand and support business growth through B2B marketing initiatives.
• Develop and execute marketing, content and messaging for target decision-makers.
• Coordinate digital and offline marketing activities and campaigns.
• Translate complex technical information into compelling B2B content.
• Create case studies and marketing materials to communicate KEENFINITY value.

Skills

B2B marketing

Brand management

Digital marketing

Content development

Campaign planning

Education

Degree in Marketing or Communications

Tools

LinkedIn Campaign Manager

SEO tools

Website management

Job description

The Keenfinity Group delivers professional communication and security solutions that connect and protect people and assets. Following its carve-out from the Bosch Group in mid-2025, it operates as independent company within the portfolio of European investment firm Triton. The Group’s four Businesses include Audio delivering professional communication products of the globally renowned brands Bosch, Electro-Voice, Dynacord, RTS and Telex, IQSIGHT Video Systems, Radionix Intrusion & Access, and KEENFINITY Electronics Manufacturing Services (EMS). In fiscal year 2025, the group generated revenues of over €1 billion and employed approximately 4,000 people across more than 40 countries.

Job Description

As a Senior Marketing Specialist, you will be responsible for strengthening the KEENFINITY brand, supporting business growth and increasing market visibility through strategic B2B marketing initiatives.

You will support Marketing & Brand activities across digital and offline channels, bringing expertise, best practices and market insights to strengthen KEENFINITY’s positioning and customer engagement.

Responsibilities:

Marketing and Brand

• Support the development of KEENFINITY brand positioning.
• Conduct market and competitor benchmarking.
• Ensure consistent application of the KEENFINITY brand across all channels and materials.
• Develop and execute B2B marketing initiatives targeting key decision-makers.
• Contribute marketing expertise to customer-facing messaging and content, ensuring clear and compelling communication of the KEENFINITY value proposition.
• Translate complex business and technical information into relevant B2B content tailored to different audiences and stages of the customer journey.
• Develop customer success stories, case studies and other marketing materials.

Digital Marketing & Performance

• Drive B2B digital marketing initiatives, including LinkedIn, LinkedIn Campaign Manager, content planning and lead generation.
• Identify opportunities to improve digital performance, engagement and business growth through data-driven recommendations.

Qualifications

What distinguishes you:

Education

Degree in Marketing, Communication or a related field. Technical understanding is considered an advantage.

Experience

• At least 5 years of experience in B2B Marketing, Brand Management or Marketing Communications.
• Experience in industrial, manufacturing, electronics or technology sectors is an advantage.
• Experience with digital marketing, branding and content development.
• Experience working with international stakeholders and cross-functional teams.

Skills

• Expertise in B2B marketing and customer-centric communication.
• Strong understanding of industrial customers, their decision-making processes and communication needs.
• Strong knowledge of branding, positioning and market differentiation.
• Good communication and storytelling skills.
• Strong understanding of website management, LinkedIn and digital marketing channels.
• Strong project management and organizational skills.
• Good understanding of marketing analytics, SEO and digital performance.
• Fluent in English and Portuguese.

Additional Information

Keenfinity Salary Range

Annual Gross Salary of 35 000 - 39 200 € (depending on experience) + equity

Keenfinity benefits includes:

Health insurance and medical office on site (nutrition, psychology, physiotherapy and general clinic)

Sports and health related activities (gym)

Training opportunities (i.e., technical training, foreign languages training) & certifications

Opportunities for career progression and continuous professional development

Exchange with colleagues around the world

Access to great discounts in partnerships and products

All our positions are open to people with disability

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At Keenfinity we don’t just build innovative solutions — we shape a smarter, more connected world through technology.

We value different backgrounds, ideas, and experiences and we’re committed to growing, learning, and celebrating success as one team. Everyone is welcome here — we foster an environment where everyone is respected, valued, and encouraged to be their authentic self.

Keenfinity is an equal opportunity employer, offering equal opportunities for all. We welcome applications from people with disabilities and can offer support, if needed. When everyone has a chance to contribute, we all do better.