B2B Digital Marketing Lead — AI-Driven Growth

Olisipo; Lisboa; Híbrido; EUR 55 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

Free online training through Udemy

On-site and remote training

Free certifications

Discounts at partners

Free psychological consultations

Possibility of salary advance

Resumo da oferta

A leading IT services firm in Lisbon is seeking a Senior Digital Marketing Specialist to lead their Marketing & Sales team. You will define and execute the marketing strategy, optimizing the conversion funnel to enhance B2B outreach. Candidates should have 10+ years of experience in digital marketing within the IT sector, strong leadership skills, and fluency in both Portuguese and English. The role offers hybrid working, health insurance, and professional training opportunities.

Qualificações

• At least 10 years of experience in B2B Digital Marketing, preferably in IT.
• Proven experience in team leadership and KPI monitoring.
• Strong knowledge of DATA/AI and digital marketing tools.

Responsabilidades

• Lead and mentor the Marketing & Sales team, define KPIs, and track results.
• Plan and execute campaigns (SEO/SEM, Google Ads, LinkedIn Ads).
• Optimize the lead journey for high-quality MQLs and SQLs.
• Create strategic materials such as eBooks and webinars.
• Monitor metrics and report actionable insights.
• Represent the company at industry events and generate new business.

Conhecimentos

B2B Digital Marketing

Team Leadership

Lead Generation Strategies

Google Ads

LinkedIn Campaign Manager

Meta Ads

Marketing Automation

KPI Definition

Fluent in Portuguese

Fluent in English

Formação académica

Bachelor's degree in Marketing or similar field

Ferramentas

Google Analytics

Descrição da oferta de emprego

A leading IT services firm in Lisbon is seeking a Senior Digital Marketing Specialist to lead their Marketing & Sales team. You will define and execute the marketing strategy, optimizing the conversion funnel to enhance B2B outreach. Candidates should have 10+ years of experience in digital marketing within the IT sector, strong leadership skills, and fluency in both Portuguese and English. The role offers hybrid working, health insurance, and professional training opportunities.