Associate Marketing Strategy & Analytics Consultant

MasterCard; Lisboa; Presencial; EUR 55 000 - 85 000; Tempo integral

Resumo da oferta

Mastercard Marketing Services is seeking an experienced Title and Summary Associate Managing Consultant to drive data‑driven marketing engagements for clients in Lisbon. You will lead client workstreams, translate insights into strategic recommendations, and oversee campaigns across digital and traditional channels.

The role emphasizes performance marketing, analytics, and cross‑functional collaboration, with opportunities to mentor junior team members and present to senior stakeholders.

Qualificações

• Degree in Marketing, Business, Economics, or a related field.
• Minimum 4 years of relevant experience in marketing roles, marketing agencies, consulting, or similar client‑facing environments.
• Proven experience managing or leading marketing projects and client engagements with increasing levels of responsibility.
• Strong background in performance marketing, media planning and buying and marketing measurement.
• Experience developing customer acquisition, engagement, retention, and loyalty strategies based on data and customer insights.
• Strong analytical and problem‑solving skills, with the ability to transform complex information into clear business recommendations.
• Excellent client management, communication, and presentation skills, with experience presenting to senior stakeholders.
• Experience coordinating multiple stakeholders and managing project workstreams in a fast‑paced environment.
• Fluent in Portuguese, Spanish and English, both written and spoken

Responsabilidades

• Participate in client‑facing consulting engagements and manage project workstreams from analysis through implementation.
• Develop data‑driven customer acquisition, engagement, retention, and loyalty strategies tailored to client objectives and business challenges.
• Translate customer, market, and performance data into actionable insights and strategic recommendations.
• Oversee the planning, execution, and optimization of marketing campaigns across digital and traditional channels.
• Monitor campaign performance, measure results, and identify opportunities to improve effectiveness, customer impact, and ROI.
• Build trusted relationships with clients and confidently present findings and recommendations to senior stakeholders.
• Manage day‑to‑day project activities, ensuring timely delivery, high‑quality outputs, and effective stakeholder coordination.
• Collaborate with cross‑functional teams to deliver integrated client solutions.
• Collaborate with internal and external marketing partners to ensure successful project execution
• Combine marketing expertise, performance marketing knowledge, analytics, and consulting methodologies to generate measurable client value and business growth.

Conhecimentos

Marketing strategy

Data analytics

Client engagement

Project management

Presentation to stakeholders

Formação académica

Bachelor's degree in Marketing / Business / Economics

Descrição da oferta de emprego

Mastercard Marketing Services is seeking an experienced Title and Summary Associate Managing Consultant to drive data‑driven marketing engagements for clients in Lisbon. You will lead client workstreams, translate insights into strategic recommendations, and oversee campaigns across digital and traditional channels.

The role emphasizes performance marketing, analytics, and cross‑functional collaboration, with opportunities to mentor junior team members and present to senior stakeholders.