Advertising Monetisation Manager

Miniclip; Lisboa; On-site; EUR 50,000 - 75,000; Full time

Job summary

Miniclip is seeking an Advertising Monetisation Manager to define, optimise and scale ad revenue across its mobile game portfolio. You will collaborate with Product, Game Design, UA, BI, AdTech and partners to design monetisation strategies and implement hands-on ad operations.

You’ll analyse performance, run A/B tests, optimise placements and formats, and drive improvements in ARPDAU, eCPM, fill rate and LTV while maintaining a high-quality player experience.

Qualifications

• 2–3 years or equivalent experience in advertising monetisation or ad operations.

Responsibilities

• Manage and implement ad monetisation strategies across titles and networks.
• Support monetisation strategy aligned with studio goals.
• Design and optimise in-game ad placements and user segmentation.
• Develop and maintain ad operations processes, mediation setups, waterfalls.
• Conduct KPI analysis and identify opportunities for improvement.
• Run hypothesis-driven A/B tests with Product and BI; scale winners.
• Collaborate with Product, Engineering, BI, QA, and UA to deliver improvements.
• Maintain relationships with ad network partners and account managers.
• Support Ad Tech and Data needs, including SDK integrations and dashboards.
• Monitor ad creative quality and address player-reported issues.
• Document and share best practices across teams.

Skills

Ad monetisation

A/B testing

Data analysis

Cross-functional collaboration

Mobile gaming experience

AI tools

Tools

AI tools

Job description

The Advertising Monetisation Manager will be responsible for defining, optimising and scaling advertisingrevenue strategies across Miniclip’s portfolio of games. Acting as a key point of contact for advertisingmonetisation, this role combines strategic contribution with hands‑on execution across ad operations, analyticsand cross-functional collaboration. You will work closely with Product, Game Design, User Acquisition, BI, AdTech and external partners to design, implement and continuously optimise monetisation strategies, ensuringbest-in-class player experience while maximising revenue performance.

What will you be doing at Miniclip?

• Manage and implement ad monetisation strategies across multiple titles, ad networks and demandpartners.
• Support and contribute to ad monetisation strategy for assigned games, aligning with overall studio andportfolio goals.
• Design and optimise in-game ad placements, formats and user segmentation strategies to improveARPDAU, eCPM, fill rate and overall LTV.
• Develop and maintain ad operations processes, including mediation setups, waterfalls and networkintegrations.
• Conduct performance analysis across key KPIs, identifying opportunities and supporting continuousimprovement.
• Run hypothesis-driven A/B tests in collaboration with Product and BI teams; analyse results, scalewinners and iterate.
• Collaborate cross-functionally with Product, Game Design, Engineering, BI, QA and UA teams to delivermonetisation improvements.
• Build and maintain relationships with ad network partners and account managers to maximiseperformance.
• Support Ad Tech and Data requirements, including SDK integrations, tracking, dashboards andautomation.
• Monitor and manage ad creative quality across networks — reviewing served ads, handling player-reported ad issues, and using network-side blocking tools to maintain a high-quality user experience.
• Contribute to documenting and sharing best practices and insights across teams.

What are we looking for?

• 2–3 years or equivalent experience in advertising monetisation, ad operations, or revenue-related roles, ideally within mobile gaming or digital products.
• Good understanding of the ad tech ecosystem, including ad networks, mediation platforms,waterfalls and basic programmatic concepts.
• Strong analytical skills with the ability to interpret data and support data-driven decisions.
• Exposure to A/B testing and working with product and data teams to support optimisationefforts.
• Good cross-functional collaboration and communication skills.
• Organised with the ability to manage multiple tasks in a fast-paced environment.
• Attention to detail and a proactive problem-solving mindset.
• Interest in mobile games and understanding of free-to-play models is a plus.
• Hands-on experience with AI tools (e.g., ChatGPT, Claude, Gemini, Copilot) to speed updaily tasks — automating reports, summarising data, drafting documents, prototyping scriptsor queries, or supporting ad creative and quality review - is a plus.

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 60 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 12 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals , Pure Sniper , Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Sudoku.com™, and We Are Warriors™.