Advertising Monetisation Lead — Mobile Games Growth

Miniclip; Lisboa; On-site; EUR 50,000 - 75,000; Full time

Job summary

Miniclip is seeking an Advertising Monetisation Manager to define, optimise and scale ad revenue across its mobile game portfolio. You will collaborate with Product, Game Design, UA, BI, AdTech and partners to design monetisation strategies and implement hands-on ad operations.

You’ll analyse performance, run A/B tests, optimise placements and formats, and drive improvements in ARPDAU, eCPM, fill rate and LTV while maintaining a high-quality player experience.

Qualifications

• 2–3 years or equivalent experience in advertising monetisation or ad operations.

Responsibilities

• Manage and implement ad monetisation strategies across titles and networks.
• Support monetisation strategy aligned with studio goals.
• Design and optimise in-game ad placements and user segmentation.
• Develop and maintain ad operations processes, mediation setups, waterfalls.
• Conduct KPI analysis and identify opportunities for improvement.
• Run hypothesis-driven A/B tests with Product and BI; scale winners.
• Collaborate with Product, Engineering, BI, QA, and UA to deliver improvements.
• Maintain relationships with ad network partners and account managers.
• Support Ad Tech and Data needs, including SDK integrations and dashboards.
• Monitor ad creative quality and address player-reported issues.
• Document and share best practices across teams.

Skills

Ad monetisation

A/B testing

Data analysis

Cross-functional collaboration

Mobile gaming experience

AI tools

Tools

AI tools

Job description

Miniclip is seeking an Advertising Monetisation Manager to define, optimise and scale ad revenue across its mobile game portfolio. You will collaborate with Product, Game Design, UA, BI, AdTech and partners to design monetisation strategies and implement hands-on ad operations.

You’ll analyse performance, run A/B tests, optimise placements and formats, and drive improvements in ARPDAU, eCPM, fill rate and LTV while maintaining a high-quality player experience.